{"id":27714,"date":"2012-01-10T13:58:14","date_gmt":"2012-01-10T20:58:14","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=27714"},"modified":"2012-04-13T15:43:21","modified_gmt":"2012-04-13T22:43:21","slug":"bad-q4-for-magazine-advertising","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=27714","title":{"rendered":"Bad Q4 For Magazine Advertising"},"content":{"rendered":"<pre><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/mpa.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/01\/mpa.jpg','popup','width=254,height=95,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2012\/01\/mpa-tm.jpg\" height=\"37\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Mpa\" \/><\/a>The Association of Magazine Media (formerly the Magazine Publishers of America) has released their <a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/pib-4q-2011.aspx\" target=\"_blank\">numbers for the quarter October through December 2011<\/a> and things aren't looking good at <a href=\"http:\/\/www.transworldmedia.com\" target=\"_blank\">Transworld Media<\/a>, the only action sports magazine publisher tracked by the MPA. Here's how it looked from best to worst.\n\n                            2011     2010   % Change\n<\/pre>\n<pre>TRANSWORLD SURF           202.94   203.98    -0.5\nTRANSWORLD SNOWBOARDING   341.90   362.32    -5.6\nTRANSWORLD MOTOCROSS      261.89   282.94    -7.4\nTRANSWORLD SKATEBOARDING  272.60   320.64   -15.0\nTRANSWORLD RIDE BMX       119.49   160.75   -25.7\nTRANSWORLD WAKEBOARDING    39.50    66.50   -40.6\n<\/pre>\n<p>Total magazine advertising was down 8 percent in the quarter vs. last year so <em>TransWorld Surf<\/em>, <em>Transworld Snowboarding<\/em>, and <em>Transworld Motocross<\/em> were technically ahead of the market. <em>Transworld Skateboarding<\/em>, <em>Ride BMX<\/em>, and <em>Wakeboarding<\/em> obviously had some trouble. For a look at <strong><a href=\"http:\/\/www.boardistan.com\/index.php?s=%22Magazine+Publishers+of+America%22\" target=\"_blank\">past coverage of the MPA quarterly numbers click here<\/a><\/strong>.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.magazine.org\/advertising\/revenue\/by_mag_title_qtr\/pib-4q-2011.aspx\" target=\"_blank\">Association of Magazine Media<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Association of Magazine Media (formerly the Magazine Publishers of America) has released their numbers for the quarter October through December 2011 and things aren&#8217;t looking good at Transworld Media, the only action sports magazine publisher tracked by the MPA. Here&#8217;s how it looked from best to worst. 2011 2010 % Change TRANSWORLD SURF 202.94 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27714"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27714"}],"version-history":[{"count":5,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27714\/revisions"}],"predecessor-version":[{"id":29940,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27714\/revisions\/29940"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}