{"id":27562,"date":"2012-01-04T11:22:50","date_gmt":"2012-01-04T19:22:50","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=27562"},"modified":"2012-01-04T11:23:13","modified_gmt":"2012-01-04T19:23:13","slug":"holden-getting-sporty-at-agenda","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=27562","title":{"rendered":"Holden Getting Sporty At Agenda"},"content":{"rendered":"

\"Stussy<\/a>Holden<\/a><\/strong>, the Portland, Oregon based creators of snowboarding outerwear are apparently getting their street on with a new collection of sportswear designed in collaboration with Stussy<\/a><\/strong> and hipster bag maker Herschel<\/a><\/strong>. <\/p>\n

\u201cHolden\u2019s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,\u201d says Nikki Brush<\/strong>, Holden design and development manager. \u201cWe see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That\u2019s why our sportswear collection is a natural evolution. We\u2019ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won\u2019t find on most day-to-day sportswear.\u201d<\/p><\/blockquote>\n

The lines will premiere at the Agenda Show<\/a><\/strong> beginning tomorrow January 5, 2012) in Long Beach, California. Guess if you want to grow you need to start making more stuff. One question? Is that Russell Winfield<\/strong> on the catwalk?<\/p>\n

Follow the jump for the official word.HOLDEN Launches New Sportswear Collection At AGENDA<\/p>\n

Portland, OR\/USA – January 4, 2012 – Holden is proud to announce its first ever sportswear collection for men and women. Slated for Fall 2012 delivery, the collection is inspired by and built upon the brand\u2019s technical know-how and its heritage as a Northwest-based winter outerwear brand. Including street jackets with technical attributes, sweaters, layering, a men\u2019s water repellent denim line, and more, Holden Sportswear provides a whole new way for our consumers to experience Holden off the hill. This collection shares the brand\u2019s core values\u2014creativity, individuality, timeless-design, and eco-friendlier choices\u2014and it\u2019s designed to merchandise with our winter range seamlessly.<\/p>\n

To celebrate Holden\u2019s transition into a multi-season brand, we have partnered with two icons of street wear: Stussy and fine luggage maker Herschel. The result is a selection of premium collar items (including our \u201cStussy by Holden\u201d collection) that delivers everything you need from the mountaintops to the city streets.<\/p>\n

\u201cHolden\u2019s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,\u201d says Nikki Brush, Holden design and development manager. \u201cWe see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That\u2019s why our sportswear collection is a natural evolution. We\u2019ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won\u2019t find on most day-to-day sportswear.\u201d<\/p>\n

Holden\u2019s philosophy is about embracing and supporting a considered life. We strive to make the best products we can to help you feel happy and healthy in your own pursuit of the activities you love.<\/p>\n

The Holden Sportswear collection will be shown at Agenda in Long Beach, CA on Jan 5th – 6th, ISPO in Munich, Germany on Jan 29th – Feb 1st, and SIA in Denver, CO on Jan 26th – Jan 29th.<\/p>\n

Please contact info@holdenouterwear.com for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Holden, the Portland, Oregon based creators of snowboarding outerwear are apparently getting their street on with a new collection of sportswear designed in collaboration with Stussy and hipster bag maker Herschel. \u201cHolden\u2019s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,\u201d says Nikki Brush, Holden design […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27562"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27562"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27562\/revisions"}],"predecessor-version":[{"id":27564,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/27562\/revisions\/27564"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27562"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}