{"id":26526,"date":"2011-11-16T09:04:49","date_gmt":"2011-11-16T17:04:49","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=26526"},"modified":"2011-11-16T09:07:35","modified_gmt":"2011-11-16T17:07:35","slug":"burton-x-caffeinated-high-fructose-corn-syrup","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=26526","title":{"rendered":"Burton x Caffeinated High Fructose Corn Syrup"},"content":{"rendered":"

\"Burton<\/a>Burton Snowboards<\/a><\/strong> is oddly proud to announce that they are partnering with a caffeinated carbonated high fructose corn syrup manufacturer on new outerwear and apparel made from recycled plastic bottles.<\/p>\n

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton\u2019s Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x [caffeinated high fructose corn syrup] tees include three styles, \u2018Apparatus\u2019, \u2018Flake\u2019, and \u2018Chairway to Heaven\u2019. Inspired by a Rube Goldberg drawing, the \u2018Apparatus\u2019 style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are \u2018snowing\u2019 down into the shape of Burton\u2019s classic mountain logo.<\/p><\/blockquote>\n

While making cool clothing out of trash is an amazing concept, it would be better if Burton simply dumped the drink down the drain (saving a few kids from obesity) before they use the bottles to make their “eco-friendly” clothing. Follow the jump for the official details.<\/p>\n

Burton Snowboards & Mountain Dew Announce New Sustainability Partnership and Launch T-Shirts Made from Recycled Bottles <\/p>\n

BURLINGTON, VT (November 16, 2011) Burton Snowboards and Mountain Dew today announced a new partnership focused on improving sustainability in apparel and outerwear. Specifically, for the 2012 and 2013 product seasons, the two brands are working together to change the way outerwear and apparel are made, by creating sustainable fabrics out of recycled plastic bottles and implementing this material into key products within the Burton line.<\/p>\n

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton\u2019s Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x Mountain Dew tees include three styles, \u2018Apparatus\u2019, \u2018Flake\u2019, and \u2018Chairway to Heaven\u2019. Inspired by a Rube Goldberg drawing, the \u2018Apparatus\u2019 style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are \u2018snowing\u2019 down into the shape of Burton\u2019s classic mountain logo. The \u2018Flake\u2019 model has a simple, bold hand-drawn snowflake with the word \u2018Burton\u2019 etched in the center. Finally, the \u2018Chairway to Heaven\u2019 tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport. Each t-shirt retails for $27, and the series is available beginning today exclusively at Burton US Flagship stores.<\/p>\n

This first collection of t-shirts is just a taste of what Burton and Mountain Dew have planned when it comes to integrating recycled plastic bottles into fabric. For future product lines, the brands will continue to increase the number of styles that use this sustainable fabric, with outerwear being the next key focus. Starting in the fall of 2012, Burton will also expand distribution of these products to Burton Authorized Dealers, so local snowboard shops can carry these new, sustainable outerwear and apparel styles.<\/p>\n

Professional snowboarder Danny Davis, who rides for both Burton and Mountain Dew, is backing the new sustainability partnership and had this to say, \u201cFor me, being a part of the Burton and Mountain Dew project is just a cool way to help the environment, and it\u2019s good to see both companies working together to reduce and reuse some of their materials.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Burton Snowboards is oddly proud to announce that they are partnering with a caffeinated carbonated high fructose corn syrup manufacturer on new outerwear and apparel made from recycled plastic bottles. The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/26526"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26526"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/26526\/revisions"}],"predecessor-version":[{"id":26528,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/26526\/revisions\/26528"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26526"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}