{"id":25614,"date":"2011-09-30T13:51:15","date_gmt":"2011-09-30T20:51:15","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=25614"},"modified":"2011-09-30T15:37:43","modified_gmt":"2011-09-30T22:37:43","slug":"john-jackson-gets-kicked-up-to-burton","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=25614","title":{"rendered":"John Jackson Gets Kicked Up To Burton"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"450\" height=\"259\" src=\"http:\/\/www.youtube.com\/embed\/xn5cjjst5tM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>We know that <strong><a href=\"http:\/\/www.burton.com\/\" target=\"_blank\">Burton<\/a><\/strong> doesn&#8217;t like to think of its B brands as anything but A, however, when they announce that <strong>John Jackson<\/strong> is now riding for Burton it becomes kind of obvious which brand is <i>numero uno<\/i>. <\/p>\n<blockquote><p>\u201cIt\u2019s rad to be a part of such an insane company and team who&#8217;ve paved the way in snowboarding since the beginning,\u201d said John Jackson. \u201cI can&#8217;t wait for the snow to fly to test out some new gear and let \u2018er rip. It&#8217;s an honor.\u201d<\/p><\/blockquote>\n<p>Welcome to the big leagues, Mr. Jackson. We&#8217;re surprised it took them so long.<br \/>\nFollow the jump for all the official details.<!--more-->Burton Welcomes Pro Snowboarder John Jackson to the Team<\/p>\n<p>BURLINGTON, VT (September 30, 2011) As the grand finale to Burton\u2019s annual fall meeting today, the company announced that pro snowboarder John Jackson will now ride for Burton, representing both hardgoods and softgoods. Burton employees, team riders and industry guests were the first to hear the news, breaking out in cheers and applause all around as John joined his fellow Burton pro riders on stage.<\/p>\n<p>John is widely recognized as one of the most dynamic riders in the world and makes it look easy to dominate backcountry terrain. At this year\u2019s TransWorld Riders\u2019 Poll Awards, John became the first snowboarder in history to win \u2018Video Part of the Year\u2019 twice. And he didn\u2019t stop there. John also took home his second consecutive \u2018Rider of the Year\u2019 award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight.<\/p>\n<p>Now that he\u2019s riding for Burton, John will keep doing what he does best \u2013 snowboard and film video parts. Like all Burton team riders, John will also now play an instrumental role in developing and testing Burton product, including Burton\u2019s [ak] outerwear line, Custom series snowboards, SLX boots and Diode EST bindings.<\/p>\n<p>\u201cIt\u2019s rad to be a part of such an insane company and team who&#8217;ve paved the way in snowboarding since the beginning,\u201d said John Jackson. \u201cI can&#8217;t wait for the snow to fly to test out some new gear and let \u2018er rip. It&#8217;s an honor.\u201d<\/p>\n<p>This weekend, John will be celebrating his news by joining the team and the entire company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter. <\/p>\n<p>Welcome to Burton, John! http:\/\/youtu.be\/xn5cjjst5tM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that Burton doesn&#8217;t like to think of its B brands as anything but A, however, when they announce that John Jackson is now riding for Burton it becomes kind of obvious which brand is numero uno. \u201cIt\u2019s rad to be a part of such an insane company and team who&#8217;ve paved the way [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,28],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25614"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25614"}],"version-history":[{"count":2,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25614\/revisions"}],"predecessor-version":[{"id":25619,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25614\/revisions\/25619"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25614"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}