{"id":25352,"date":"2011-09-19T11:45:20","date_gmt":"2011-09-19T18:45:20","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=25352"},"modified":"2011-09-20T07:58:00","modified_gmt":"2011-09-20T14:58:00","slug":"whitemint-shaun-whites-new-gum-flavor","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=25352","title":{"rendered":"Whitemint: Shaun White&#8217;s New Gum Flavor"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"450\" height=\"259\" src=\"http:\/\/www.youtube.com\/embed\/W3OYRFk9PSs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Shaun White<\/strong> has a new flavor of gum according to a story in the <strong><em><a href=\"http:\/\/www.nytimes.com\/2011\/09\/19\/business\/media\/a-minty-chewing-gum-is-named-for-shaun-white.html\" target=\"_blank\">New York Times<\/a><\/em><\/strong>, and sadly, it&#8217;s not called &#8220;tangy ginger sweat.&#8221;<\/p>\n<blockquote><p>Whitemint, a new flavor of chewing gum by Stride, the Kraft Foods brand, is named for the athlete and features his likeness on the package. White, who appeared briefly in a commercial for a Stride line called 2.0 that was first shown in June, stars in a new commercial for Whitemint scheduled to begin on Monday.<\/p><\/blockquote>\n<p>And as only a packaged good marketing person could say: &#8220;some consumers may derive \u201cemotional benefits\u201d from chewing gum affiliated with the popular athlete.&#8221; Is that even possible?<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.nytimes.com\/2011\/09\/19\/business\/media\/a-minty-chewing-gum-is-named-for-shaun-white.html\" target=\"_blank\">New York Times<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shaun White has a new flavor of gum according to a story in the New York Times, and sadly, it&#8217;s not called &#8220;tangy ginger sweat.&#8221; Whitemint, a new flavor of chewing gum by Stride, the Kraft Foods brand, is named for the athlete and features his likeness on the package. White, who appeared briefly in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15,4,28,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25352"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25352"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25352\/revisions"}],"predecessor-version":[{"id":25370,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/25352\/revisions\/25370"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25352"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}