{"id":2386,"date":"2008-11-07T10:24:05","date_gmt":"2008-11-07T18:24:05","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=2386"},"modified":"2008-11-07T17:53:06","modified_gmt":"2008-11-08T01:53:06","slug":"four-month-old-events-now-on-tv","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=2386","title":{"rendered":"Four Month Old Events Now On TV"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/11\/asaent.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/11\/asaent.jpg','popup','width=229,height=108,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/11\/asaent-tm.jpg\" height=\"94\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Asaent\" \/><\/a>When we occasionally talk about the &#8220;old media&#8221; not getting it, this is what we&#8217;re talking about.<\/p>\n<p>On Wednesday we got a press release from <strong><a href=\"http:\/\/www.asaentertainment.com\/\" target=\"_blank\">ASA Entertainment<\/a><\/strong> letting us know that <strong><a href=\"http:\/\/www.cbs.com\/\" target=\"_blank\">CBS<\/a><\/strong><strong> <\/strong>would be airing four shows from the <strong><a href=\"http:\/\/www.lgactionsports.com\/\" target=\"_blank\">LG Action Sports Tour<\/a><\/strong> starting tomorrow November 8, 2008, followed by three more each weekend in December.<\/p>\n<p>Most of the events being covered in these shows are at least three months old and the event last weekend in Seattle, Washington, <strong><a href=\"http:\/\/www.lgactionsports.com\/\" target=\"_blank\">The LG Actions Sports World Championships<\/a><\/strong> probably won&#8217;t air until December 20, 2008.<\/p>\n<p>To put it clearly: everyone who cares about these events (we&#8217;re not sure who those people are exactly) will already have checked out the results, photos, and video online. That makes these four shows really old news to the people who care and completely untimely and irrelevant to those who happen to accidentally stumble on to the broadcasts while trying to find something to watch.<\/p>\n<p>So what is the point of airing them at all? Well, this will be CBS&#8217;s fourth year airing the shows and we&#8217;re guessing some of ASA Entertainment&#8217;s sponsors still believe people are watching old action sports events on TV. And CBS probably thinks this will help them be down with the kids.<\/p>\n<p>Apparently, a little self-delusion goes a long way in action sports marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we occasionally talk about the &#8220;old media&#8221; not getting it, this is what we&#8217;re talking about. On Wednesday we got a press release from ASA Entertainment letting us know that CBS would be airing four shows from the LG Action Sports Tour starting tomorrow November 8, 2008, followed by three more each weekend in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2386"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2386"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2386\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}