{"id":23286,"date":"2011-05-19T16:00:56","date_gmt":"2011-05-19T23:00:56","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=23286"},"modified":"2011-05-19T16:01:02","modified_gmt":"2011-05-19T23:01:02","slug":"sanuk-hits-the-deckers-for-120-million","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=23286","title":{"rendered":"Sanuk Hits The Deckers For $120 Million"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/05\/sanuk_logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/05\/sanuk_logo.jpg','popup','width=321,height=84,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2011\/05\/sanuk_logo-tm.jpg\" height=\"52\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Sanuk Logo\" \/><\/a>It&#8217;s apparently official, not that it comes as a surprise to anyone, but <strong><a href=\"http:\/\/www.deckers.com\/\" target=\"_blank\">Deckers Outdoor<\/a><\/strong> has now added <strong><a href=\"http:\/\/www.sanuk.com\/\" target=\"_blank\">Sanuk<\/a><\/strong> to its odd footwear collection by paying $120 million for the <strong><a href=\"http:\/\/www.sanuk.com\/mens-sidewalk-surfers\" target=\"_blank\">sidewalk surfer<\/a><\/strong> maker, according to a story on <strong><a href=\"http:\/\/www.reuters.com\/article\/2011\/05\/19\/us-deckers-idUSTRE74I75R20110519\" target=\"_blank\">Reuters<\/a><\/strong>.<\/p>\n<blockquote><p>Goleta, California-based Deckers, known for its sheepskin UGG boots, expects the deal for Sanuk to be modestly accretive to earnings for 2011. . . The deal includes additional participation payments based upon performance of the brand over the next five years.<\/p><\/blockquote>\n<p>We&#8217;re guessing <strong>Jeff Kelley&#8217;s<\/strong> gigantic smile must be even larger than normal today.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.reuters.com\/article\/2011\/05\/19\/us-deckers-idUSTRE74I75R20110519\" target=\"_blank\">Reuters<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s apparently official, not that it comes as a surprise to anyone, but Deckers Outdoor has now added Sanuk to its odd footwear collection by paying $120 million for the sidewalk surfer maker, according to a story on Reuters. Goleta, California-based Deckers, known for its sheepskin UGG boots, expects the deal for Sanuk to be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/23286"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23286"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/23286\/revisions"}],"predecessor-version":[{"id":23287,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/23286\/revisions\/23287"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23286"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}