{"id":22898,"date":"2011-04-26T12:25:02","date_gmt":"2011-04-26T19:25:02","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=22898"},"modified":"2011-04-27T05:28:13","modified_gmt":"2011-04-27T12:28:13","slug":"cj-olivares-steps-down-at-fuel","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=22898","title":{"rendered":"CJ Olivares Steps Down At Fuel"},"content":{"rendered":"

\"Fuel-Logo\"<\/a>Fuel TV<\/a><\/strong> announced today that its founding father CJ Olivares<\/strong> has chosen to step down to “pursue opportunities more closely related to the action sports genre to which he remains passionate.” <\/p>\n

\u201cCJ has worked tirelessly to make FUEL TV live up to its original mission of providing unique, male-oriented sports and entertainment programming with a distinctive voice,\u201d said FOX Sports Media Group Chairman David Hill. \u201cWe thank him for his creativity and dedication, and appreciate his commitment to the action sports world in which he has unparalleled expertise. He will be missed.\u201d <\/p><\/blockquote>\n

Olivares was the action sports heart and soul of the cable channel.<\/p>\n

\u201cIt has been my honor and privilege to lead a team of dedicated and talented professionals at FUEL TV these last eight years,\u201d offered Olivares. \u201cAs the network continues to evolve, I realize that my passion remains the action sports that were FUEL TV\u2019s core and I now have the opportunity to explore the emerging possibilities in the expanding action-sports entertainment landscape.\u201d <\/p><\/blockquote>\n

Kind of makes since now that Fuel is reportedly pulling away from some of the more core content and getting more into MMA and motorsports. Follow the jump for the official word from Fox<\/strong>.
\n
\nOLIVARES STEPS DOWN AS FUEL TV GENERAL MANAGER<\/p>\n

CJ Olivares, Executive Vice President and General Manager of FUEL TV, is leaving the network he helped launch eight years ago to pursue opportunities more closely related to the action sports genre to which he remains passionate. He stays on as a consultant to provide transitional support, with a focus on FUEL TV\u2019s action sports programming and associated sponsor relationships. <\/p>\n

A 20-year television veteran, Olivares is credited with creating the original vision, mission and programming mix that drove FUEL TV to its current position as the network with the highest concentration of young males in all of cable television. <\/p>\n

\u201cCJ has worked tirelessly to make FUEL TV live up to its original mission of providing unique, male-oriented sports and entertainment programming with a distinctive voice,\u201d said FOX Sports Media Group Chairman David Hill. \u201cWe thank him for his creativity and dedication, and appreciate his commitment to the action sports world in which he has unparalleled expertise. He will be missed.\u201d <\/p>\n

Launched in July 2003 as an “action sports and lifestyle” cable network, FUEL TV\u2019s demographic target has expanded over the last several months and as a result so has its programming philosophy. While FUEL TV continues to include sports like skateboarding, snowboarding, surfing and motocross in its male-focused programming mix, it has recently completed multiple development, production and program licensing deals that broadened its programming base.<\/p>\n

Before joining FUEL TV, Olivares served as CEO of Broadband Interactive Group (BIG), a multi-media company, and also advised Extreme Group Ltd on their expansion into the action sports genre. He became director of operations for FSN predecessor Prime Sports\u2019 Event Group in 1996, later becoming director of program development and acquisitions for FSN in 1997. <\/p>\n

Olivares became editor of Triathlete Magazine in 1984, while also photographing sports, fashion and personalities for Nike, Oakley, Glamour, Sports Illustrated and CNN. He became editorial director of Triathlete in 1988 and then director of development for Inclyne Sports, a pioneer in packaging and producing sponsor-driven television events.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fuel TV announced today that its founding father CJ Olivares has chosen to step down to “pursue opportunities more closely related to the action sports genre to which he remains passionate.” \u201cCJ has worked tirelessly to make FUEL TV live up to its original mission of providing unique, male-oriented sports and entertainment programming with a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22898"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22898"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22898\/revisions"}],"predecessor-version":[{"id":22902,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22898\/revisions\/22902"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}