{"id":22498,"date":"2011-03-30T16:45:54","date_gmt":"2011-03-30T23:45:54","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=22498"},"modified":"2011-03-30T17:14:30","modified_gmt":"2011-03-31T00:14:30","slug":"gopro-buys-cineform-video","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=22498","title":{"rendered":"GoPro Buys CineForm Video"},"content":{"rendered":"

\"Gopro<\/a>GoPro<\/a><\/strong>, the compact, HD video camera company that has completely changed the look of action sports footage, has reportedly purchased Solana Beach, California video compression technology company CineForm<\/a><\/strong>.<\/p>\n

\u201cWe\u2019re extremely excited to welcome the CineForm team to GoPro,\u201d exclaims Nicholas Woodman<\/strong>, GoPro\u2019s founder and CEO. \u201cCineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools. As GoPro is focused on making it easy for consumers to capture professional quality content, we\u2019re eager to incorporate CineForm\u2019s technology and passion into future GoPro products.\u201d<\/p><\/blockquote>\n

How Woodman took GoPro from a company that marketed crappy, waterproof, plastic, disposable film cameras on a Velcro wrist strap to a brand delivering ubiquitous micro HD video camera companies is worth a book in and off itself. Now, it appears that he’s kicking the whole thing up another notch by owning the compression technology. Smart moves from GoPro.GoPro<\/strong><\/span>\u00ae<\/strong><\/span>, Leading Activity Image Capture Company, Acquires Award Winning Video Compression Software Company, CineForm<\/strong><\/span>\u00ae<\/strong><\/span>, Inc.
\n<\/strong><\/span>
\nCompanies Join to Democratize Professional Content Creation<\/p>\n

March 30, 2011 \u2013 Half Moon Bay, Calif. \u2013 <\/strong><\/span>GoPro, the world\u2019s leading wearable and gear mountable camera company, today announced that it has acquired CineForm Inc., a leading developer of video compression and workflow technology for the professional film and television industry.<\/p>\n

\u201cWe\u2019re extremely excited to welcome the CineForm team to GoPro,\u201d exclaims Nicholas Woodman, GoPro\u2019s founder and CEO. \u201cCineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools. As GoPro is focused on making it easy for consumers to capture professional quality content, we\u2019re eager to incorporate CineForm\u2019s technology and passion into future GoPro products.\u201d<\/p>\n

CineForm is renowned for its CineForm 444 Codec, a professional editing codec that makes HD and 3D editing faster and more convenient without sacrificing image quality. CineForm has produced several award winning editing applications that exploit the functionality of the CineForm 444 Codec, all of which are compatible with industry leading editing programs including Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, and Sony Vegas, as well as Apple iMovie and Windows Movie Maker. Moving forward, the codec will be named \u2018GoPro CineForm\u2019 to emphasize GoPro’s commitment to developing professional content capture and editing solutions.<\/p>\n

\u201cNumerous Hollywood feature films including the runaway Oscar winner, Slumdog Millionaire, were captured with CineForm\u2019s codec and edited with their software tools,\u201d says Woodman. \u201cGoPro is in constant pursuit of image quality and CineForm represents a terrific step for us.\u201d<\/p>\n

The first new GoPro product to incorporate CineForm\u2019s technology is the soon to be released 3D HERO\u00ae System, an expansion accessory for GoPro\u2019s 1080p HD HERO line of cameras.\tThe 3D HERO System allows consumers to combine two 1080p HD HEROs into a single housing tocapture synchronized 3D photos and video. A synchronization cable joins the cameras via an expansion port on the back of each camera.<\/p>\n

\u201cGoPro has come out of nowhere to become a leading HD capture solution for professionals wanting to capture new, never before seen perspectives,\u201d says David Newman, CineForm\u2019s co-founder and CTO. \u201cWe were very impressed with the 3D HERO System\u2019s ability to rival cameras costing 10 times as much. We\u2019re looking forward to putting CineForm\u2019s content creation tools into more hands than ever before thanks to GoPro\u2019s global brand and distribution.\u201d<\/p>\n

David Taylor, co-founder and CEO of CineForm adds, \u201cIt\u2019s exciting to look out and see how many people, consumers and professionals alike, are using GoPro cameras to create compelling content. As we worked with GoPro over the last year, the more we learned about GoPro\u2019s vision, the more we realized how complementary GoPro and CineForm are to each other. We\u2019re thrilled to join GoPro and to help usher in a new era of accessible professional content capture and creation.\u201d<\/p>\n

Based in Solana Beach, California, CineForm will become a division of GoPro and will continue to develop and support its award winning line of professional software products while contributing to the development of new GoPro products. The company will join offices with GoPro\u2019s existing staff in San Diego. In addition to being a top selling consumer camera, GoPro\u2019s HD HERO camera is used by more professional production crews in the broadcast and film industry than any other camera in its class. GoPro and CineForm will be exhibiting in two booths at the upcoming National Association of Broadcasters (NAB) conference in Las Vegas from April 11 – 15<\/span>th. <\/span>GoPro will be located in booth number C9525 and CineForm will be in booth SL6929.<\/p>\n

<\/span>About GoPro
\n<\/strong><\/span>Based in Half Moon Bay, California, GoPro is the world’s leading activity image capture company. GoPro\u2019s HD HERO line of wearable and gear mountable cameras and accessories are sold in over 60 countries and in the USA at specialty sports retailers including, Sports Authority, Sport Chalet, Cycle Gear, and Best Buy, as well as online at gopro.com.<\/p>\n

<\/span>About CineForm
\n<\/strong><\/span>CineForm develops compression-based workflow solutions for film and video acquisition, post production, and archive applications. Offering the industry\u2019s highest-fidelity compression, CineForm software products are used by discerning film studios, television producers, and digital media artists to enhance their file-based workflows. CineForm products are available for both end users and OEM integrators, offer cross-platform compatibility, support most camera and file-based sources, and enable 2D and 3D editorial workflows with spatial resolutions up to
\n8K. <\/span>www.cineform.com<\/span>.
\n<\/span>Be a HERO…. GoPro.<\/p>\n

[Link via <\/strong>San Diego Union-Tribune<\/a><\/strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

GoPro, the compact, HD video camera company that has completely changed the look of action sports footage, has reportedly purchased Solana Beach, California video compression technology company CineForm. \u201cWe\u2019re extremely excited to welcome the CineForm team to GoPro,\u201d exclaims Nicholas Woodman, GoPro\u2019s founder and CEO. \u201cCineForm is an industry leader in video codec technology and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22498"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22498"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22498\/revisions"}],"predecessor-version":[{"id":22505,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/22498\/revisions\/22505"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}