{"id":21465,"date":"2011-02-11T09:32:08","date_gmt":"2011-02-11T17:32:08","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=21465"},"modified":"2011-02-11T09:43:39","modified_gmt":"2011-02-11T17:43:39","slug":"burton-cans-suspected-gray-market-dealers","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=21465","title":{"rendered":"Burton Cans Suspected Gray Market Dealers"},"content":{"rendered":"

\"Burtonlogojpg\"<\/a>In a release sent out today Burton Snowboards<\/a><\/strong> has announced that it has “terminated dealer agreements with several US shops suspected of re-selling products through unauthorized channels.”<\/p>\n

\u201cI\u2019ve said it many times, and I\u2019ll say it again \u2013 I have absolutely no tolerance for gray marketing,\u201d said Jake Burton, Founder and CEO of Burton Snowboards. \u201cI don\u2019t get why a snowboard shop in one part of the world has a right to shit on a local shop in another part of the world for short-term gains. I often think of it in the context of a Japanese dealer shipping product back to Walmart in the US. We want to build a global network of specialty retailers that cares about the sport, the brand, the product and each other. So we\u2019re not afraid to end relationships with dealers that gray market anywhere in the world.\u201d<\/p><\/blockquote>\n

Burton didn’t mention exactly who the dealers were, but it’s not a bad way to direct a few more sales in house, or to shops on Burton’s “good dealer” list. If you know who got cut, please let us know. <\/p>\n

For the rest of the official word, follow the jump.
\nBurton Snowboards Cuts Ties with US Shops Suspected of Gray Marketing
\n<\/strong>
\nBURLINGTON, VT (February 11, 2011) Burton Snowboards recently terminated dealer agreements with several US shops suspected of re-selling products through unauthorized channels. This move reflects Burton\u2019s ongoing efforts to protect and support its global network of specialty retailers by aggressively combating gray marketing.<\/p>\n

\u201cI\u2019ve said it many times, and I\u2019ll say it again \u2013 I have absolutely no tolerance for gray marketing,\u201d said Jake Burton, Founder and CEO of Burton Snowboards. \u201cI don\u2019t get why a snowboard shop in one part of the world has a right to shit on a local shop in another part of the world for short-term gains. I often think of it in the context of a Japanese dealer shipping product back to Walmart in the US. We want to build a global network of specialty retailers that cares about the sport, the brand, the product and each other. So we\u2019re not afraid to end relationships with dealers that gray market anywhere in the world.\u201d<\/p>\n

Cutting off suspected dealers is just a part of Burton\u2019s latest efforts to hammer home the message that gray marketing will not be tolerated. A few months ago in mid-season, Burton took unprecedented action by cancelling millions of dollars in US orders that were most likely intended for the gray market in Japan. In addition to tightly monitoring orders and inventory, Burton is closely tracking product that ends up in the gray market and tracing it back to the source.<\/p>\n

For the sake of all its retail partners around the world, Burton\u2019s goal is to ultimately eliminate gray market activity. The company will continue to do whatever it takes to protect the long-term health of its global specialty dealer network.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a release sent out today Burton Snowboards has announced that it has “terminated dealer agreements with several US shops suspected of re-selling products through unauthorized channels.” \u201cI\u2019ve said it many times, and I\u2019ll say it again \u2013 I have absolutely no tolerance for gray marketing,\u201d said Jake Burton, Founder and CEO of Burton Snowboards. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21465"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21465"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21465\/revisions"}],"predecessor-version":[{"id":21469,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/21465\/revisions\/21469"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21465"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}