{"id":209,"date":"2008-01-21T13:34:48","date_gmt":"2008-01-21T21:34:48","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=209"},"modified":"2008-01-21T13:35:28","modified_gmt":"2008-01-21T21:35:28","slug":"eric-ritz-marketings-mr-green-jeans","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=209","title":{"rendered":"Eric Ritz: Marketing&#8217;s Mr. Green Jeans"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/34842261.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/34842261.jpg','popup','width=500,height=280,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/34842261-tm.jpg\" height=\"240\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"34842261\" \/><\/a><\/p>\n<p>Companies who want to extend their eco-cred are hunting far and wide for people who can help them look green even when they aren&#8217;t. Enter <strong>Eric Ritz<\/strong>. His company <strong><a href=\"http:\/\/www.globalinheritance.org\/\" target=\"_blank\">Global Inheritance<\/a><\/strong> has helped <strong><a href=\"http:\/\/www.fuel.tv\/\" target=\"_blank\">Fuel TV<\/a><\/strong> with their <strong>Swerve Festival<\/strong> and more impressively, helped the <strong><a href=\"http:\/\/expn.go.com\/expn\/index\" target=\"_blank\">X Games<\/a><\/strong> squeeze onto the eco-marketing bandwagon. <strong>ESPN&#8217;s Chris Stiepock<\/strong> calls him a &#8220;solution-based realist.&#8221;<\/p>\n<p>In fact, what Ritz says sets him apart is that he and his &#8220;Generation Y audience don&#8217;t see big business as the enemy.&#8221; Convenient, huh? And so commercial.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.latimes.com\/business\/la-fi-treehugger21jan21,0,1480961.story?coll=la-home-center\" target=\"_blank\">LA Times<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies who want to extend their eco-cred are hunting far and wide for people who can help them look green even when they aren&#8217;t. Enter Eric Ritz. His company Global Inheritance has helped Fuel TV with their Swerve Festival and more impressively, helped the X Games squeeze onto the eco-marketing bandwagon. ESPN&#8217;s Chris Stiepock calls [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,3,4,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/209"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/209\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}