{"id":2005,"date":"2008-10-02T05:01:00","date_gmt":"2008-10-02T12:01:00","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=2005"},"modified":"2008-10-02T08:09:09","modified_gmt":"2008-10-02T15:09:09","slug":"expn-print-has-some-advertisers","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=2005","title":{"rendered":"EXPN Print Has Some Advertisers"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/10\/expn.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/10\/expn.jpg','popup','width=200,height=125,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/10\/expn-tm.jpg\" height=\"125\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Expn\" \/><\/a>You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that&#8217;s why <strong><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticleHomePage&amp;art_aid=91851\" target=\"_blank\">Media Daily News<\/a><\/strong> just wrote up <strong><a href=\"http:\/\/expn.go.com\/\" target=\"_blank\">EXPN<\/a><\/strong> magazine.<\/p>\n<blockquote><p>One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. &#8220;They&#8217;re as unaffected by this as you can be,&#8221; said <strong>Steven Binder<\/strong>, vice president of ad sales at ESPN The Magazine.<\/p><\/blockquote>\n<p>Unaffected? Sounds like something only a VP of ad sales could say. You know, someone riding high on 18 &#8220;pospering&#8221; pages of advertising.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticleHomePage&amp;art_aid=91851\" target=\"_blank\">Media Daily News<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that&#8217;s why Media Daily News just wrote up EXPN magazine. One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. &#8220;They&#8217;re as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,3,4,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2005"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2005"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2005\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}