{"id":18362,"date":"2010-09-30T00:02:41","date_gmt":"2010-09-30T07:02:41","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=18362"},"modified":"2010-09-30T00:17:00","modified_gmt":"2010-09-30T07:17:00","slug":"ride-snowboards-co-founder-on-tapout","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=18362","title":{"rendered":"Ride Snowboards Co-Founder On TapouT"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/09\/authenti_brands.gif\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/09\/authenti_brands.gif','popup','width=210,height=20,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/09\/authenti_brands-tm.jpg\" height=\"19\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Authenti Brands\" \/><\/a>Remember <strong><a href=\"http:\/\/authenticbrandsgroup.com\/management.htm\" target=\"_blank\">Tim Pogue<\/a><\/strong>? He worked at <strong>Burton<\/strong> in the early 90s and then joined <strong><a href=\"http:\/\/authenticbrandsgroup.com\/management.htm\" target=\"_blank\">Jamie Salter<\/a><\/strong> to launch and subsequently take <strong><a href=\"http:\/\/www.ridesnowboards.com\/\" target=\"_blank\">Ride Snowboards<\/a><\/strong> public back in May of 1994. After exiting Ride Tim launched a retail store and denim line in Seattle called <strong>Faction<\/strong>.<\/p>\n<p>After Faction went south he sort of drifted off our radar. Apparently, he&#8217;s now the Chief Marketing Officer at <strong>Jamie Salter<\/strong> and <strong>Kenny Finkelstein&#8217;s<\/strong> <strong><a href=\"http:\/\/authenticbrandsgroup.com\/\" target=\"_blank\">Authentic Brands Group<\/a><\/strong>. They&#8217;re the new owners of both the ass-kicking &#8220;bad for the sport&#8221; MMA clothing brand <strong><a href=\"http:\/\/www.tapout.com\/\" target=\"_blank\">TapouT<\/a><\/strong> and the mellow <strong>Bob Marley<\/strong> brand (which recently <strong><a href=\"http:\/\/www.boardistan.com\/?p=17565\" target=\"_blank\">collabed with Burton<\/a><\/strong> on a snowboard).<\/p>\n<p>The only reason we&#8217;re mentioning this is that Pogue was interviewed on <strong><a href=\"http:\/\/fighthype.com\/pages\/content8508.html\" target=\"_blank\">FightHype.com<\/a><\/strong> regarding TapouT and Authentic Brands Group&#8217;s plans for the brand and we thought what he had to say was interesting:<\/p>\n<blockquote><p>We&#8217;re recreating a similar structure that Jamie and I built while we ran Ride Snowboards; a tiered branded strategy. At Ride, we had incredible demand for that brand, which is great, but if you sell your brand to every level of distribution, you won&#8217;t last long. So we started several other brands and even bought a few more to target certain levels of distribution to keep each brand clean. That&#8217;s what we&#8217;re doing here. . . TapouT is all about respect, discipline and the will and desire to train to be the best. We&#8217;re not afraid to say that we&#8217;re going right after <strong>Under Armour<\/strong> and <strong>Nike<\/strong>.<\/p><\/blockquote>\n<p>While we have absolutely no interest in MMA or MMA fashion, we&#8217;re glad to see that Tim is still hard at it.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/fighthype.com\/pages\/content8508.html\" target=\"_blank\">Fight Hype<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Tim Pogue? He worked at Burton in the early 90s and then joined Jamie Salter to launch and subsequently take Ride Snowboards public back in May of 1994. After exiting Ride Tim launched a retail store and denim line in Seattle called Faction. After Faction went south he sort of drifted off our radar. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/18362"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18362"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/18362\/revisions"}],"predecessor-version":[{"id":18365,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/18362\/revisions\/18365"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18362"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}