{"id":176,"date":"2008-01-15T20:44:29","date_gmt":"2008-01-16T04:44:29","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=176"},"modified":"2008-01-15T20:45:36","modified_gmt":"2008-01-16T04:45:36","slug":"rossignols-seven-marketing-sins","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=176","title":{"rendered":"Rossignol&#8217;s Seven Marketing Sins"},"content":{"rendered":"<p><strong>Rossignol<\/strong>, in one of the most insanely misdirected marketing ploys ever, has hired skater\/artist  <strong><a href=\"http:\/\/www.sevenartisticsins.com\/index.php?PHPSESSID=226p2rcqocj1bvfucghn7e7tn2&amp;_bdx=&amp;&amp;insidefile=books.html&amp;book=BOOKS:4925t9han9qg&amp;page=25\" target=\"_blank\">Steve Caballero<\/a><\/strong> to design the graphics for a pair of their new S7 twin-tip powder skis. How&#8217;s that for a collab? Talk about trying to suck some life out of skateboarding. They&#8217;ve also enlisted <strong><a href=\"http:\/\/www.sevenartisticsins.com\/index.php?PHPSESSID=76qanqsc6v7manhvioec7v4bq2&amp;_bdx=&amp;&amp;insidefile=books.html&amp;book=BOOKS:4925t9han9qg&amp;page=1\" target=\"_blank\">Andy Howell<\/a><\/strong> to wave his magic skateboarding art wand over another pair of skis. Is this for real? No wonder <strong>Bob McKnight<\/strong> is &#8220;<strong><a href=\"http:\/\/www.reuters.com\/article\/rbssConsumerGoodsAndRetailNews\/idUSN1555091220080115\" target=\"_blank\">anticipating continued weakness<\/a><\/strong>.&#8221;<\/p>\n<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/rossi.png\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/rossi.png','popup','width=700,height=292,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/01\/rossi-tm.jpg\" height=\"179\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Rossi\" \/><\/a><br \/>\n<strong>[Link: <\/strong><strong><a href=\"http:\/\/www.sevenartisticsins.com\/\" target=\"_blank\">Seven Artistic Sins<\/a><\/strong><strong> via <\/strong><strong><a href=\"http:\/\/www.boardsportsource.com\/show_news_item\/26302\/en\" target=\"_blank\">Source<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rossignol, in one of the most insanely misdirected marketing ploys ever, has hired skater\/artist Steve Caballero to design the graphics for a pair of their new S7 twin-tip powder skis. How&#8217;s that for a collab? Talk about trying to suck some life out of skateboarding. They&#8217;ve also enlisted Andy Howell to wave his magic skateboarding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,3,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/176"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/176\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}