{"id":16988,"date":"2010-07-20T14:11:22","date_gmt":"2010-07-20T21:11:22","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=16988"},"modified":"2010-07-20T14:12:12","modified_gmt":"2010-07-20T21:12:12","slug":"beta-unit-x-k2-snowboards","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=16988","title":{"rendered":"Beta Unit x K2 Snowboards"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/07\/IMG_BDG_SHAUN_FORMULA_WHT2-2.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/07\/IMG_BDG_SHAUN_FORMULA_WHT2-2.jpg','popup','width=1400,height=933,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/07\/IMG_BDG_SHAUN_FORMULA_WHT2-2-tm.jpg\" height=\"286\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Img Bdg Shaun Formula Wht2 (2)\" \/><\/a><\/p>\n<p>We were just on our way to pick up some <strong><a href=\"http:\/\/betaunit.com\/\" target=\"_blank\">Beta Unit<\/a><\/strong> tees at <strong><a href=\"http:\/\/www.univ-shop.com\/\" target=\"_blank\">UNIV<\/a><\/strong> (because <strong><a href=\"http:\/\/k2snowboarding.com\/team\/shaun_mckay\" target=\"_blank\">Shaun McKay<\/a><\/strong> always looks so sexy in them, doesn&#8217;t he) when we were reminded that Beta Unit groove doesn&#8217;t stop at tees. No, not this season. Thanks to a collab with <strong><a href=\"http:\/\/k2snowboarding.com\/\" target=\"_blank\">K2 snowboards<\/a><\/strong> we&#8217;re all in for a bit of an up-sell on the Beta Unit side.<\/p>\n<blockquote><p>Beta Unit is excited to announce their partnership with K2 Snowboards for the upcoming 2010\/2011 season. We got to design the graphic for the Darkstar, which we used as a canvas to transmit our geo-futuristic dreamscapes to. We love snowboarding, and a lot of details in our clothing is inspired by the functionality of outerwear. <\/p><\/blockquote>\n<p>For the rest of the Beta Unit goods click the link.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/betaunit.com\/\" target=\"_blank\">Beta Unit <\/a><\/strong><strong>and <\/strong><strong><a href=\"http:\/\/k2snowboarding.com\/\" target=\"_blank\">K2 Snowboards<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were just on our way to pick up some Beta Unit tees at UNIV (because Shaun McKay always looks so sexy in them, doesn&#8217;t he) when we were reminded that Beta Unit groove doesn&#8217;t stop at tees. No, not this season. Thanks to a collab with K2 snowboards we&#8217;re all in for a bit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16988"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16988"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":16989,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16988\/revisions\/16989"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}