{"id":16024,"date":"2010-05-15T08:17:39","date_gmt":"2010-05-15T15:17:39","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=16024"},"modified":"2010-05-27T17:10:27","modified_gmt":"2010-05-28T00:10:27","slug":"comune-and-the-art-of-the-sell","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=16024","title":{"rendered":"Comune And The Art Of The Sell"},"content":{"rendered":"<p><object width=\"441\" height=\"248\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=11696688&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1\" \/><embed src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=11696688&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"441\" height=\"248\"><\/embed><\/object><\/p>\n<p>When a action sports clothing company (<strong><a href=\"http:\/\/www.thecomune.com\/\" target=\"_blank\">Comune<\/a><\/strong>) refers to its own promotional snowboard film as &#8220;avant-garde&#8221; and uses an infamous 1960s anti-establishment art colony in Colorado (<strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Drop_City\" target=\"_blank\">Drop City<\/a><\/strong>) as its main inspiration to help it move product through the malls of America (Urban Outfitters, Pac Sun) it&#8217;s difficult not to chuckle.<\/p>\n<p>When the title of that black and white  film is as pretentious as &#8220;Black Holes and Invisible Forces Bending Time Through Particle Deformations Creating Infinite Freedom in the Garden on the Moon,&#8221; it almost becomes farcical.<\/p>\n<p>That said, the new Comune teaser <strong><em>Burn The Witch<\/em><\/strong> is fun to watch no matter we look at it.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/thecomune.com\/\" target=\"_blank\">Comune<\/a><\/strong><strong> via <\/strong><strong><a href=\"http:\/\/www.yobeat.com\/2010\/05\/13\/comunes-mouthful-of-a-snowboard-video\/\" target=\"_blank\">Yobeat<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a action sports clothing company (Comune) refers to its own promotional snowboard film as &#8220;avant-garde&#8221; and uses an infamous 1960s anti-establishment art colony in Colorado (Drop City) as its main inspiration to help it move product through the malls of America (Urban Outfitters, Pac Sun) it&#8217;s difficult not to chuckle. When the title of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,4,28],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16024"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16024"}],"version-history":[{"count":1,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16024\/revisions"}],"predecessor-version":[{"id":16025,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/16024\/revisions\/16025"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16024"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}