{"id":15971,"date":"2010-05-11T13:47:36","date_gmt":"2010-05-11T20:47:36","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=15971"},"modified":"2010-05-11T13:52:05","modified_gmt":"2010-05-11T20:52:05","slug":"the-north-faces-207500-pesticide-fine","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=15971","title":{"rendered":"The North Face&#8217;s $207,500 Pesticide Fine"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/05\/northface_logo-tm.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/05\/northface_logo-tm.jpg','popup','width=100,height=96,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/05\/northface_logo-tm-tm.jpg\" height=\"96\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Northface Logo-Tm\" \/><\/a>Back in September 2009 <strong><a href=\"http:\/\/www.boardistan.com\/?p=10751\" target=\"_blank\">we mentioned<\/a><\/strong> that <strong><a href=\"http:\/\/www.thenorthface.com\/\" target=\"_blank\">The North Face<\/a><\/strong> had been sued by the <strong><a href=\"http:\/\/www.epa.gov\/\" target=\"_blank\">US Environmental Protection Agency<\/a><\/strong> for reportedly claiming that 70 styles of their shoes were &#8220;antimicrobial.&#8221; To the EPA an &#8220;antimicrobial&#8221; is technically defined as a pesticide. And because The North Face was claiming to sell a pesticide they must first register that product with the EPA before selling them.<\/p>\n<p>At that time <strong>Steve Rendle<\/strong>, the president of VF Outdoor Americas (The North Face&#8217;s parent)  said that although they disputed the EPA&#8217;s claims &#8220;we immediately stopped making the claims they found objectionable, removed them from hang tags and our website, and revised the product packaging accordingly.\u201d<\/p>\n<p>Last week, however, VF Corp agreed to settle claims to the tune of $207,500, according on the Reuters wire. Apparently, the EPA&#8217;s claims held a little more water than VF&#8217;s disputes.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.reuters.com\/article\/idUSTRE6454E720100506\" target=\"_blank\">Reuters<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in September 2009 we mentioned that The North Face had been sued by the US Environmental Protection Agency for reportedly claiming that 70 styles of their shoes were &#8220;antimicrobial.&#8221; To the EPA an &#8220;antimicrobial&#8221; is technically defined as a pesticide. And because The North Face was claiming to sell a pesticide they must first [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15971"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15971"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15971\/revisions"}],"predecessor-version":[{"id":15975,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15971\/revisions\/15975"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15971"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}