{"id":15867,"date":"2010-05-07T07:26:59","date_gmt":"2010-05-07T14:26:59","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=15867"},"modified":"2010-05-07T09:00:41","modified_gmt":"2010-05-07T16:00:41","slug":"nike-plans-to-crush-you-all","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=15867","title":{"rendered":"Nike Plans To Crush You All"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/02\/nike-logo.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2009\/02\/nike-logo.jpg','popup','width=394,height=242,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/05\/nike-logo-tm.jpg\" height=\"122\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Nike-Logo\" \/><\/a>As if being the largest footwear manufacturer in the world (and number 1 action sports footwear brand) isn&#8217;t enough for the Portland, Oregon based company, Chief Executive <strong>Mark Parker<\/strong> now says that <strong><a href=\"http:\/\/www.nike.com\/\" target=\"_blank\">Nike<\/a><\/strong> plans on growing by more than 40 percent in the next five years to $27 billion in sales, according to a story on <strong><a href=\"http:\/\/www.marketwatch.com\/story\/nike-growth-goal-27-billion-in-sales-in-5-years-2010-05-05?link=kiosk\" target=\"_blank\">MarketWatch<\/a><\/strong>.<\/p>\n<p>And guess which pond they plan to over-fish. . . <\/p>\n<blockquote><p>In addition to retail and apparel, Nike also sees the fast-growing action sports market, which it called underpenetrated, as a growth opportunity for both its namesake brand and Hurley, according to Parker. The company also said it will do a better job gaining the wallet share of its female customers. . . Converse, which Nike bought in 2003, will help fuel growth as well. Nike wants to double the size of the $1 billion brand in the next five years, with plans to open the first full-priced Converse store in Boston this summer.<\/p><\/blockquote>\n<p>And then one day the sales reps at action sports media companies will only have to make one call a year. We can hardly wait.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.marketwatch.com\/story\/nike-growth-goal-27-billion-in-sales-in-5-years-2010-05-05?link=kiosk\" target=\"_blank\">MarketWatch<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As if being the largest footwear manufacturer in the world (and number 1 action sports footwear brand) isn&#8217;t enough for the Portland, Oregon based company, Chief Executive Mark Parker now says that Nike plans on growing by more than 40 percent in the next five years to $27 billion in sales, according to a story [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15867"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15867"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15867\/revisions"}],"predecessor-version":[{"id":15889,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/15867\/revisions\/15889"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15867"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}