{"id":1491,"date":"2008-08-26T08:58:33","date_gmt":"2008-08-26T15:58:33","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=1491"},"modified":"2008-08-26T09:03:02","modified_gmt":"2008-08-26T16:03:02","slug":"alden-hears-the-sounds-of-success","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=1491","title":{"rendered":"Alden Hears The Sounds of Success"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/08\/inc5000-111-rick-alden.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/08\/inc5000-111-rick-alden.jpg','popup','width=335,height=160,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/08\/inc5000-111-rick-alden-tm.jpg\" height=\"205\" width=\"430\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Inc5000-111-Rick-Alden\" \/><\/a><\/p>\n<p>We&#8217;ve been trying to corner  <strong><a href=\"http:\/\/www.skullcandy.com\/\" target=\"_blank\">Skullcandy&#8217;s<\/a><\/strong> <strong>Rick Alden<\/strong> into an IM interview for a while now, but it looks like the audio accessories CEO has more important people to talk to: like <strong><a href=\"http:\/\/www.inc.com\/magazine\/20080901\/how-i-did-it-rick-alden-skullcandy.html\" target=\"_blank\">Inc.com<\/a><\/strong> for instance.<\/p>\n<p>Today the site featured a story titled: <strong><a href=\"http:\/\/www.inc.com\/magazine\/20080901\/how-i-did-it-rick-alden-skullcandy.html\" target=\"_blank\">How I Did It: Rick Alden, Skull Candy<\/a><\/strong>, which explains how the company&#8217;s three-year grown is up 24,077.4 percent. It&#8217;s a question we&#8217;ve been trying to answer for months.<\/p>\n<blockquote><p>I&#8217;d walk into snowboarding and skateboarding shops that I&#8217;d sold bindings to or that I&#8217;d known for 15 years, and say, &#8220;Hey, man, I think you ought to sell headphones.&#8221; They&#8217;d look at me a little bit funny, like, &#8220;Gee, Rick, maybe you didn&#8217;t realize we&#8217;re a skateboard shop. We don&#8217;t sell consumer electronics.&#8221; So I&#8217;d say, &#8220;How many of your customers have iPods? Music is a lifestyle experience, and you are a lifestyle shop &#8212; and we&#8217;re selling a product that is relevant to your customer base.&#8221; Still, convincing them to carry Skullcandy took a lot of work.<\/p><\/blockquote>\n<p>After spending nearly two decades circling the snowboard industry as an event promoter, the founder of <strong>Device Step-In Bindings<\/strong>, and other odd jobs, it&#8217;s great to see Rick taking his snowboard knowledge out into the world of electronics and kicking ass.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.inc.com\/magazine\/20080901\/how-i-did-it-rick-alden-skullcandy.html\" target=\"_blank\">Inc.com<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve been trying to corner Skullcandy&#8217;s Rick Alden into an IM interview for a while now, but it looks like the audio accessories CEO has more important people to talk to: like Inc.com for instance. Today the site featured a story titled: How I Did It: Rick Alden, Skull Candy, which explains how the company&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/1491"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1491"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/1491\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}