{"id":13815,"date":"2010-02-09T09:03:38","date_gmt":"2010-02-09T17:03:38","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=13815"},"modified":"2010-02-09T18:44:32","modified_gmt":"2010-02-10T02:44:32","slug":"usa-todays-jake-burton-love-fest","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=13815","title":{"rendered":"USA Today&#8217;s Jake Burton Love Fest"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/02\/Burtonx-large.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/02\/Burtonx-large.jpg','popup','width=490,height=319,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2010\/02\/Burtonx-large-tm.jpg\" height=\"130\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Burtonx-Large\" \/><\/a>There&#8217;s nothing better than a gushing write-up in the nation&#8217;s largest daily newspaper and <strong><a href=\"http:\/\/www.usatoday.com\/money\/companies\/management\/entre\/2010-02-07-jake-burton-snowboarding_N.htm\" target=\"_blank\">USA Today<\/a><\/strong> writer <strong>Bruce Horovitz<\/strong> does it up proper with <strong>Jake Burton<\/strong> (not to imply that he doesn&#8217;t deserve it). It is rare to see newspaper profiles so filled with love. It&#8217;s almost like Horovitz works in Burton PR.<\/p>\n<blockquote><p>This is Jake Burton&#8217;s life \u2014 a major cool one. . . As the founder, cultural guru and chief prankster of the world&#8217;s largest snowboard company \u2014 and the guy who almost single-handedly turned snowboarding into a multibillion-dollar sport \u2014 he&#8217;s got a lot to do. Like snowboard 100 days a year. And surf for another 50, or so.<\/p><\/blockquote>\n<p>We all know the rest of the story story, but for a reminder read it all. It almost sounds too good to be true.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.usatoday.com\/money\/companies\/management\/entre\/2010-02-07-jake-burton-snowboarding_N.htm\" target=\"_blank\">USA Today<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s nothing better than a gushing write-up in the nation&#8217;s largest daily newspaper and USA Today writer Bruce Horovitz does it up proper with Jake Burton (not to imply that he doesn&#8217;t deserve it). It is rare to see newspaper profiles so filled with love. It&#8217;s almost like Horovitz works in Burton PR. This is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/13815"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13815"}],"version-history":[{"count":3,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/13815\/revisions"}],"predecessor-version":[{"id":13844,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/13815\/revisions\/13844"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13815"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}