{"id":1126,"date":"2008-07-14T11:52:31","date_gmt":"2008-07-14T18:52:31","guid":{"rendered":"http:\/\/www.boardistan.com\/?p=1126"},"modified":"2008-07-14T13:37:06","modified_gmt":"2008-07-14T20:37:06","slug":"the-death-of-a-core-shop","status":"publish","type":"post","link":"http:\/\/www.boardistan.com\/?p=1126","title":{"rendered":"The Death Of A Core Shop"},"content":{"rendered":"<p><a href=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/neilsen.jpg\" onclick=\"window.open('http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/neilsen.jpg','popup','width=350,height=240,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.boardistan.com\/wp-content\/uploads\/2008\/07\/neilsen-tm.jpg\" height=\"137\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Neilsen\" \/><\/a>Australia&#8217;s <strong><a href=\"http:\/\/www.news.com.au\/couriermail\/story\/0,23739,24008135-5007191,00.html\" target=\"_blank\">Couriermail<\/a><\/strong> looks into the back story of <strong><a href=\"http:\/\/www.brothersneilsen.com\/\" target=\"_blank\">The Brothers Neilsen<\/a><\/strong> chain of surf shop and what could drive a successful business into collapse. While the brothers aren&#8217;t really talking, others seem to point to the vertical integration of the action sports fashion world.<\/p>\n<blockquote><p>&#8220;You could call it the perfect storm,&#8221; the former international surfing champion [Paul Neilsen] said of the factors that combined to sink the multimillion-dollar Queensland business. &#8220;I don&#8217;t want to comment further about it, except that I&#8217;m not blaming anyone,&#8221; said the 56-year-old Godl Coast company director.<\/p>\n<p>According to an industry insider and former shop owner, vertical integration (control from manufacture to retail) by leading surf brands such as <strong>Quiksilver<\/strong>, <strong>Billabong<\/strong> and <strong>Rip Curl<\/strong> is &#8220;putting the squeeze&#8221; on smaller independent operators.<\/p><\/blockquote>\n<p>And from the retailers&#8217; perspective we know exactly what this &#8220;industry insider&#8221; is talking about.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.news.com.au\/couriermail\/story\/0,23739,24008135-5007191,00.html\" target=\"_blank\">Couriermail.com.au<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia&#8217;s Couriermail looks into the back story of The Brothers Neilsen chain of surf shop and what could drive a successful business into collapse. While the brothers aren&#8217;t really talking, others seem to point to the vertical integration of the action sports fashion world. &#8220;You could call it the perfect storm,&#8221; the former international surfing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/1126"}],"collection":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1126"}],"version-history":[{"count":0,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=\/wp\/v2\/posts\/1126\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.boardistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}