Frankly, this is about all we know: Australian Mick Fanning won his fourth apparel sponsored event at Bells, and Clarissa Moore won her third consecutive. If we had anything else to say that would be written right here. But it’s not. So, if you’d like to read a certain privately owned entertainment company’s event and online streaming production notes from this latest commercial shoot at Bells, please follow the jump. [click to continue…]
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So earlier today a privately owned entertainment company specializing in event and online streamed content production kicked off another surfboard riding production in Australia. This time at Bells Beach. The timeline for their production runs April 1 through 12, 2015. During that time they hope to generate massive amounts of quality, sellable content. So far they’ve been able to shoot seven scenes which were, of course, streamed live online.
Here’s the odd part. In order to participate in one of these productions, or to have a brand featured in the produced content one must make large payments to the privately owned entertainment company. Yet, while charging everyone to be involved, the privately owned entertainment company is at the same time expecting other professional content production companies to distribute this content to their audiences without being compensated at all. They’d also like these other companies to help them legitimize their privately owned entertainment productions as “events” by having their productions featured on websites and in print and presented as authentic, genuine sports news. In other words, while they’re charging everyone for all the work they do, they’d like everyone else to help promote their productions for free. What kind of sense does that make?
No sense, that’s what.
If you’d like to know how the scenes they shot earlier today turned out, please follow the jump because today we’re throwing in our copying and pasting services for free. You’re welcome. [click to continue…]
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A privately owned entertainment company specializing in event and online streamed content production held a surf apparel sponsored event at Coolangatta, Australia’s Snapper Rocks last week. Well, the finals were last week, but the event seemed to drag on for days and weeks before that (February 28 – March 13, 2015).
This ground breaking event was a live, online video presentation of scantily clad, fit, young men and women riding waves on foam and fiberglass boards. The production did not go off without a few hitches, however. Sadly, the ocean did not cooperate with the event production company’s timeline and days had to be added to their content procurement schedule. Then one of the performers (who happened to have received the event production company’s highest honor last year) spoke honestly and passionately about his performance in substandard location conditions against another performer who apparently became surly during the shooting of one scene. Because the event production company is focused on producing high value promotional entertainment content in an efficient, professional way, they didn’t seem to appreciate one of their actors going off script.
Aside from that, and a few instances where certain actors appeared to receive higher scores than they should have, the event was a success. The content created by the event production company was of very high production values. The camera work was amazing, the graphics stunning, the online stream stayed up most of the time, and the actors appeared to enjoy performing their parts in the production. Even the local people visiting the production set appeared to enjoy watching the content being created. Guess that’s a win for everyone.
For the event production company’s official overview of exactly how their commercial entertainment package was produced, performed, and concluded, please follow the jump. [click to continue…]
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It appears we’re not the only ones who have grown tired of the SIA Trade Show in Denver. Burton Snowboards announced today that, aside from a booth for Anon accessories and two others for Riglet Parks and the Chill Program they will not be showing any product inside the 2015 SIA Show at the Denver Convention Center this January. Rather than sit in with the rest of the snowboard companies and be under the thumb of the convention center and SIA, Burton has opted to do their own fully immersive, 24-hour-a-day brand “activation” at Denver’s huge night club City Hall.
From January 28th-31st, Burton will transform City Hall into an authentic brand experience where retailers can enjoy three days of winter 2016 collection showings, around-the-clock hospitality, entertainment and more. . . “At Burton, we’re always challenging ourselves to look at things differently, to take a new approach, to innovate – whether it’s with our products, marketing or activations,” said Sasha Dietschi-Cooper, SVP of North American Sales. “So this year at SIA, we’re going to service our retail partners in a whole new way with an elevated presence in Denver. From ramping up the scope of product and brand stories we can show to increasing the flexibility of when dealers can view the line, our intention is to better service and inspire our retailers.”
For the official (slightly less direct, more positive) word from Burton, please follow the jump. [click to continue…]
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Burton has teamed up with the Disney owned Marvel Entertainment for a new “high-tech, youth outerwear jacket and pant” which features an all-over print staring The Avengers’ Captain America, Hulk, Thor, Iron Man, Black Widow, and Hawkeye.
The perfect choice for Avengers fans, Burton’s new Marvel Jacket and Pant doesn’t just look superhuman – it plays the part with performance that’s upgraded in every respect. Loaded with more tech than Iron Man’s armor, the new Marvel Jacket boasts many of Burton’s high-end outerwear technologies, including DRYRIDE weatherproofing and strategically placed Thermacore™ insulation for super-powered warmth and waterproofing. Aspiring Avengers will also love the jacket’s hidden face mask, removable waist gaiter and extra waterproof welded seams.
The kids they do love them some super heroes. It’s a fact. For the official word from Burton, follow the jump. [click to continue…]
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Burton is continuing their efforts to get kids started young with their Riglet Park program. Parents can drop their kids off in the morning and pick up a snowboarder later in the day. Kids in the Tahoe region have had the amazing Star Wars park at Sierra at Tahoe for going on two seasons and now east coast kids are getting their own twist on the program with a new Toy Story park at Jay Peak.
“Burton is stoked to partner with Jay Peak to bring Disney·Pixar Toy Story-themed elements and products to our newest Burton Riglet Park,” said Jeff Boliba, VP of Global Resorts, Burton Snowboards. “The park will add a new level of entertainment to snowboarding by immersing budding snowboarders into the world of Disney·Pixar’s Toy Story, where fun and adventure is the name of the game. It’s a must-see destination for families and kids who want to learn how to snowboard this winter.”
The Riglet Learning system costs $99 a day and is the best way to get kids aged 3-6 out snowboarding. For a list of all the features and a breakdown of why parents need to get their kids to Jay Peak, follow the jump. [click to continue…]
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Burton’s Mountain Festival (a.k.a. demo tour) kicks off tomorrow, December 21-23, 2012 at Mt. Hood Meadows.
The BMF is the most extensive, interactive and inspired snowboard demo experience in North America and features four key elements with something for all ages. The first and most prominent feature is the Try Gear 2013 Burton demo, which will be at all stops on the tour. The new demo program will encourage riders to try out Burton’s newest 2013 boards, bindings and boots all for FREE.
For the complete schedule and official details, follow the jump. [click to continue…]
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Don’t think saying the US Open of Snowboarding at Vail is getting any easier because it’s not. We’re just going to have to give it five years. So here is the schedule for the 2013 event.
Wednesday, February 27th: Slopestyle Semi-Finals
Thursday, February 28th: Halfpipe Semi-Finals
Friday, March 1st: Slopestyle Finals
Saturday, March 2nd: Halfpipe Finals
For all the official details (including how you can snowboard you way into the event), please follow the jump. [click to continue…]
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Rob Dyrdek announced today that it’s official, he has purchased DNA Distribution from Burton Snowboards in its entirely including Alien Workshop, Habitat and Reflex.
Confirming the previous purchase buzz, Dyrdek has been in discussion with Burton and DNA Distribution through out the last year. “It’s hard to put into words what an amazing opportunity this is for me, I am extremely proud to now own the company that first sponsored me 20 years ago,” stated Dyrdek, President of Dyrdek Enterprises. “DNA has truly amazing brands that have incredible growth potential, and I look forward to help guiding these brands over the next 20 years.”
DNA was a Burton purchase we never really understood, and now it’s over. Chris Carter will continue on at DNA in Dayton, Ohio while “Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.”
For the official word, follow the jump. [click to continue…]
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Want to try out all the new Burton product, catch some live music, maybe compete in a snowboard contest while you’re at it? The Burton Mountain Festival (traveling to 10 mountains in four months) has it all covered in this traveling marketing extravaganza brought to you by Mini, Kodak, Mitch by Paul Mitchell, Snowboarder Magazine and sadly, a caffeinated, carbonated, high fructose corn syrup peddler.
Burton Mountain Festival stops will include up to four key elements: Burton Test Ride, Riglet Parks, Pro-Test and live music for an entire day of good times. And while each festival stop will be unique, the foundation of the festival is the Burton Test Ride program, which will be at all 10 stops. Test Ride is where virtually the entire 2012 Burton hardwoods line will be on tap for riders to test at absolutely no charge. Riders can try out a variety of boards, boots and bindings to get a feel for their ultimate set-up.
For resorts dates and more info follow the jump. [click to continue…]
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