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Burton US Open Live On Fox Sports 2

by The Editors on February 24, 2014

LOGO.burton_usopen-tm.jpgBurton’s 32nd Annual US Open of Snowboarding from Vail, Colorado (yeah, that still trips us up) will be getting the full TV treatment on Fox Sports 2 as the network announced today (February 24, 2014) that they will be pumping out five hours of live coverage beginning Friday, March 7, 2014 at 10:30 AM PT.

The deal is part of a larger partnership between Burton Snowboards and FOX Sports, with additional coverage of Burton’s iconic Global Event Series on FOX Sports 2 and FOX Sports Regional Sports Networks throughout the year, including the Burton US Open Snowboarding Qualifiers, Burton European Open, Burton Rail Days, Burton High Fives and more. . . Veteran snowboard TV host Preston Strout calls the play-by-play, while Tom Monterosso, Snowboarder Magazine Editor, provides analysis from the booth.

For the official word from Burton including a complete schedule (yes, it’s next week), follow the jump. [click to continue…]


Fox Names Nick Adcock New CEO

by The Editors on February 18, 2014

FoxheadFox Head, Inc. (the wing of the Fox family that does apparel, not shocks) announces today that it has named board member and former DC Shoes President Nick Adcock as the company’s new CEO.

“Nick was an easy choice for us to make,” said Geoff Fox, Fox Head’s founder and member of the board of directors. “His global executive experience within the action sports industry, combined with his four years working on our board allows him to hit the ground running. We are confident that with his vision and experience the Fox brand will realize its full potential.”

For the official word from Fox, please follow the jump. [click to continue…]


Lust in The Dust: Fox Girls Swim 2014

by The Editors on February 18, 2014

While we’re on the topic of shocks. Did you happen to see their latest girls swim lookbook? This is it. This, however, is not it.


Fox Girls Spring Bikini Video

by The Editors on February 24, 2012

As another reminder that summer in the Northern Hemisphere is right around the corner, Fox kicks down some of their newest bikinis from their Spring 2012 line. Nice and sandy, but sometimes the video cuts too quickly. Seriously.

[Link: Fox Head]


Kevin Pearce’s Interview On Fox Boston

by The Editors on December 8, 2010

Kevin Pearce was interviewed by Fox Boston at the opening of his father Simon Pearce’s Newbury Street store grand opening on Thursday, December 2, 2010. It’s good to see Kevin doing so well at getting his head around his injury and his recovery.

[Link: Fox Boston]

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Huge Aligator Surfs Hilton Head

by The Editors on July 14, 2010

Gator Found Near Hilton HeadWe’re not sure surfing on the USA’s East Coast is even worth it. It’s cold and where it’s warm it’s sharky or in Hilton Head, South Carolina’s case gatory, according to a story on

The Island Packet of Hilton Head Island reports the alligator was spotted in the surf Tuesday and hundreds of beachgoers watched as the creature was captured by gator wranglers. . . Two workers for Critter Management Inc. caught the alligator after crews on jet skis forced the creature closer to shore so it could be snared and removed from the beach.

But not to worry, local officials say, a gator only shows up “about once a month during the summer.” Nice.

[Link: MyFox8 and The Island Packet]


Dakine Sold To Marquee Brands

by The Editors on December 6, 2018

Marquee Brands, LLC, owners of zombie brands like Body Glove, Ben Sherman, and Bruno Magli, announced yesterday (December 5, 2018) that they have acquired the Dakine brand along with all related intellectual property. They’ve also partnered with JR286 to operate the brand.

Marquee Brands and JR286, who will develop Dakine’s core categories, will maintain dedicated teams for the brand in Hood River, Los Angeles, California, and Annecy, France. Ken Meidell, Dakine’s current CEO, will be joining the Marquee Brands team.

Last we checked Dakine was owned by Altamont Capital, which also holds majority positions in Brixton, Fox Head, and Mervin Manufacturing. They paid $70 million for Dakine when they bought it from Billabong in 2013, wonder what this sale means for the rest of the portfolio. Maybe nothing, maybe something. For the official word from Marquee, please follow the jump.

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Otis Eyewear’s New Global Brand Director

by The Editors on May 8, 2017

Scott Lewis has been named to the newly created role of global brand manager at Otis Eyewear. Lewis, who has formerly served as Director of International Sales at Oakley Inc, Commercial Director of Oakley Europe, International President at Globe and Director of Sales and Business Development EMEA at Fox Head, Inc. He will start at Otis’ home office in Australia in June.

For the official word from Otis, please follow the jump.

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IVI Supports World Vision Day

by The Editors on October 9, 2013

WorldsightdayinstaOn Thursday, October 10, 2013 IVI Vision will be donating “100 percent of their profits” from commerce sales that day to the Global Vision Charity as part of World Sight Day.

With a goal to raise public awareness of blindness and vision impairment as an international public health issue, World Sight Day aims to influence Governments and Ministers of Health to participate in and designate funds for national blindness prevention programs. With public awareness and support, we can all help create positive impact on vision related ailments. . . “We’re proud to stand behind such a powerful initiative. World Sight Day shares an incredible message and goal that we are happy to support such a positive cause.” Pete Fox, IVI co-Founder and CEO.

For the official word from IVI, follow the jump. [click to continue…]


IVI’s Home Showroom Makes Online Easy

by The Editors on May 24, 2013

ivi_homeIVI is trying something with their ecommerce site that even the most bitter online shopper would be stoked on. Now, when people want to buy a pair of IVI shades they can order up to four pairs, try them out for 7 days, then keep the ones they like and send the rest back in a prepaid container. IVI is calling it a Home Showroom.

Keeping in the tradition of attempting the never been done, introducing new and interesting marketing and distribution strategies, IVI’s Home Showroom offers a new buying experience for the sunglass customer, just in time for Summer.  In 4 simple steps, online shoppers now have the ability to tailor their buying experience around their schedule.

We’ve been doing something similar for years on, but it’s nice to know someone in action sports is making it this easy. Follow the jump for the official word.
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