A subtle yet effective response from Flip Skateboards regarding Mark Appleyard’s move to Element. . . we assume.
Ironically, it appears that both Geoff Rowley and David Gonzalez forgot (at least for a moment) that they are both sponsored by the same publicly traded clothing company (Volcom) that Apples rides for? Maybe that’s why this post is no longer on the Flip site. Or maybe it was all one big joke.
[Link via The Skateboard Mag]
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On Wednesday (July 14, 2010), when news began arriving that Mike Vallely was leaving Element Skateboards (and becoming one of the few objects to escape Billabong’s gravitational pull in recent weeks) we were too caught up in agreeing with Boil The Ocean’s take on the new company to get the official word from the man himself. And what a disservice that was. Here’s what Mike said on his blog:
You see, I still love Element and the people who I worked closely with there but unfortunately those people are ultimately powerless to steer the ship that is the conglomerate that owns Element. And it has become clearer and clearer to me that the parent company of Element is only looking to build their business and improve their bottom line on the backs of people like me. They can buy admiration but they can’t buy achievement. They can own skateboard companies but they’ll never be skaters. And this really bothers me. It bothers me so much that I can no longer give one ounce of my energy or another second of my time to their cause. Thus, I’ve started my own thing because I simply can’t and won’t be apart of their thing anymore.”
No one ever questioned Mike Vallely’s commitment, nor his ability to march directly into battle. We just hope he can live By the Sword, and not the other way around.
[Link: Mike Vallely via The Skateboard Mag]
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Today Element’s Johnny Schillereff announced that Billabong has reeled Plan B Skateboards into an “exclusive 10-year agreement” and that Plan B will be operating out of the Element headquarters in Irvine, California.
“The Billabong group’s unwavering support has helped Element blaze the trails we’ve always dreamed of,” Schillereff said. “Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.”
Colin McKay agrees.
“Billabong and Element clearly understand brand building,” he said. “Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”
Billabong knows better than most that skateboard hardgoods are a great loss leader for selling logo T’s, denim, and even shoes. Plus, we’re sure it’s going to help add a little more diversity to the Billabong mall stores that have been popping up here and there lately. Chalk up another win for Paul Naude.
[Link: Branch Distribution]
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Element Skateboards has just released the fourth chapter of their Make It Count documentary. This chapter is titled Earth – The Foundation For Perpetual Growth and is described as follows.
The tree continues to grow, continually embracing the landscape of skateboarding, and the lifestyle that surrounds it, always respecting its deepest roots. From team riders to advocates, products to marketing; Element’s mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.
How’s that for some quality catalog writing? Click the link to watch the clip. It will hypnotize you.
[Link: Element via Skatedaily]
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Element is offering a nice selection of hoodies at Costco this fall. For only $19.99 these seem perfect for those chilly back-to-school mornings.
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Group Y will be celebrating 10 years in action sports and youth culture with a special gathering Wednesday, August 10, 2016 in Huntington Beach, California. The event kicks off at 6:30 PM at SeaLegs At the Beach with food, drinks and a speaking appearance by Ryan Kingman, President of the newly launched Villager Goods coconut water.
“It’s incredible to see how Group Y has grown over the past decade with the support of the sports and entertainment industry, world renowned athletes and creatives, our dedicated marketing partners and the media.” says Mark Sperling, Group Y co-founder. “When we started back in 2006 there was a huge need to create a forum that would allow this community to come together to share ideas and experience that would grow the industry and address the uniqueness of youth culture programs and products. This night will be about sharing stories, creating new ideas and saying thank you.”
We know it seems like the Vans US Open of Surfing just ended yesterday, but it’s time to get back out in the mix. You’ve had enough time to recover, but then who are we to talk. For the official word from Group Y including all the details, please follow the jump.
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Don Pendleton’s new solo show The Reflected Sound of Everything opens this Saturday (May 28, 2016) at Laguna Beach, California’s Artists Republic.
Don Pendleton’s work is highly recognizable from his decades of illustrative work in skateboarding. From 1998 to the present, Don has been one of the top artists and graphic designers for the skateboarding industry. Working with companies like Alien Workshop, Element Skateboards, Vans, and Volcom, he has seen his work used for over 688 skateboard graphics as well as television commercials, music posters, and murals across the globe. Don had his first solo museum show at the Huntington Museum of Art in West Virginia in 2014, and in 2015 Don won a grammy award for his art direction on the Pearl Jam Lightning Bolt album.
The artists reception is Saturday, May 28, 2016 beginning at 6 PM. Artist Republic is located at 1175 S. Coast Hwy in Laguna Beach, California. For the official word from Artists Republic please follow the jump.
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Asher Bradshaw, the 9-year-old skateboarding wunderkinder has kind of blown the whole 900 thing up by landing it at his age. Say what you will about underground baby racing, but this is truly impressive.
Follow the jump for the official Camp Woodward version of this record breaking spin. [click to continue…]
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CCS, the mailorder action fashion company, has announced that they have now purchased the right to use Street League skateboarding wizard Nyjah Huston in their promotional/advertising activities. Mr. Huston will hopefully be handsomely rewarded in this transaction as he needs more fuel for his Audi. For the official word from CCS, follow the jump. [click to continue…]
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Last week (March 29, 2012) The Hundreds kicked off a collaboration with skate artist Don Pendleton.
The Hundreds is pleased to team up with such a talented artist whose influences and messages speak to those of the aesthetic and mindset of the brand itself. He has worked for the likes of Alien Workshop, Element Skateboards, Zero Skateboards, Etnies shoes, and DVS shoes, among many other clients worldwide.
The Pendleton line includes four graphic tees, two hoodies, a keychain and a snapback. Click the link to snap some up.
[Link: The Hundreds]
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