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Body Glove: Mavericks’ New Title Sponsor

by The Editors on October 15, 2013

EPSON MFP imageThe Mavericks Invitational has a new title sponsor now that Body Glove has announced a “multi-year” deal with the big wave surfing contest.

“We are thrilled to work with the community of Half Moon Bay to make the Body Glove Mavericks Invitational the premier event that it deserves to be,” states Robbie Meistrell, CEO of Body Glove International. “Body Glove has had an extensive history of involvement in surf competitions in the last 60 years and is proud to say that it has launched many careers of today’s surfing elite. It’s only natural that we partner with Mavericks Invitational, an event that is the absolute pinnacle of adrenaline, fueled by big wave riding. We look forward to having a long lasting and prosperous relationship.”

This should help keep the Mavericks contest on some firm footing for a while. For the official word from Body Glove, follow the jump.

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RIP: Body Glove Co-Founder Bob Meistrell

by The Editors on June 17, 2013

i-cBftCD2-LWhen a true waterman has to go it’s not bad to be on the water as Body Glove co-founder Bob Meistrell was on Sunday, June 16, 2013. Meistrell was on his yacht The Disappearance on Sunday morning when he had a heart attack, according to a story in the Daily Breeze. He was 84 years old.

The Disappearance was the lead boat in the 22-mile Rock 2 Rock race Sunday from Isthmus on Catalina to Cabrillo Beach in San Pedro. As he’s done in previous years, Meistrell led the paddleboarders out of the harbor about 6:30 a.m., his son said. . . But around 7, Robbie Meistrell said he’d received a call that his father’s boat, which was also carrying his mother, Patty, and a second cousin, had a double-engine failure. He was nearby and preparing to help tow the vessel in when he heard soon after that his father had suffered a heart attack in the boat’s engine room, he said.

Meistrell, who founded Body Glove with his twin brother Bill, will be remembered as a legendary diver, surfer, and waterman. Our thoughts are with the entire Meistrell family.

[Link: Daily Breeze]

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Dakine Sold To Marquee Brands

by The Editors on December 6, 2018

Marquee Brands, LLC, owners of zombie brands like Body Glove, Ben Sherman, and Bruno Magli, announced yesterday (December 5, 2018) that they have acquired the Dakine brand along with all related intellectual property. They’ve also partnered with JR286 to operate the brand.

Marquee Brands and JR286, who will develop Dakine’s core categories, will maintain dedicated teams for the brand in Hood River, Los Angeles, California, and Annecy, France. Ken Meidell, Dakine’s current CEO, will be joining the Marquee Brands team.

Last we checked Dakine was owned by Altamont Capital, which also holds majority positions in Brixton, Fox Head, and Mervin Manufacturing. They paid $70 million for Dakine when they bought it from Billabong in 2013, wonder what this sale means for the rest of the portfolio. Maybe nothing, maybe something. For the official word from Marquee, please follow the jump.

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Elle Says Snowboarding Is Icy Hot

by The Editors on September 3, 2018

ELLE, the fashion media brand, believes snowboarding will be “icy hot” this season. Here’s what she’s wearing:

Tulle top, $690, nylon tech top, pants, $1,220, all, Prada. Neoprene bikini bottom, Body Glove, $57. Smartwatch, Marc Jacobs, $175. Smartwatch, Tag Heuer, $1,300. Snowboard, Ride Snowboards, $450.Binding, Burton, $150. Beauty Tip: For protection on sand (or slopes), try Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF100+($13).

Ah yes, neon. . . clink the link for all the flash.

[Link: ELLE]


Kelly Slater To Surf Oakley Lowers Pro

by The Editors on April 17, 2015


From April 28 – May 2, 2015 The Oakley Lowers Pro will post up at California’s Trestles and bring with them some of the best surfers in the world (even though it’s not a major content production event) thanks to six wildcard positions. One of them will be Kelly Slater.

“Lowers is a special wave and it’s been a pivotal place for me in my career,” said Kelly Slater, 11-time World Champion. “The wave is a great canvas for experimentation, in both equipment and approach, and I’m looking forward to surfing it with just a couple of guys out at the Oakley Lowers Pro. Hope we get some swell for it.”

It also means a little more star power for a privately owned entertainment company specializing in event and online streaming content production. The other five wildcard surfers include Nate Yeomans, Kanoa Igarashi, Jack Robinson, Parker Coffin, and Evan Geiselman. Not a bad way to get to see all these guys surf. For the official word from The Enthusiasts Network, please follow the jump. [click to continue…]


The Doors Of Agenda Swing Wide Open

by The Editors on January 5, 2015


What better way to kick off the new year that by diving deep into the action apparel-poloza that is the Agenda Show. It opens its two day run at the Long Beach Convention Center in Long Beach, California today at 9 AM. Over 500 brands are represented at the show. So don’t think you’re not going to find what you’re looking for.

And while you’re there you might want to try to snag one of these limited edition Agenda collab FlexFits designed by Eric Haze, Herschel Supply, Deathwish, and Master P. They will undoubtedly be in short supply. To check all the brands, follow the jump. [click to continue…]


Mavericks Green Lighted For Friday

by The Editors on January 22, 2014

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On Friday, January 24, 2014 the biggest names in big wave surfing will be making their way to famed Northern California big wave spot Mavericks for this year’s running of the Body Glove Mavericks Invitational Presented by GoPro, and yeah, the swell report looks huge.

Mavericks Invitational Contest Director Jeff Clark stated, “This is going to be a powerful and memorable swell, and we are looking at waves upwards of 40 feet.” The first heat takes place at 8 a.m.

The entire event will be streamed live on and the finals will be air on “national television” on Universal Sports Network. You didn’t want to get any work done on Friday, anyway, did you? Follow the jump for all the official details. [click to continue…]


The 2013 Lowers Pro Has Been Cancelled

by The Editors on March 5, 2013

GrindmediaGood news just keeps pouring in from the surf world. GrindMedia, the producers of the Lowers Pro since 2004, announced today (March 5, 2013) that the ASP Prime surfing even at Trestles has been canceled for 2013. Though their official headline says the event was “postponed” the truth is that it’s not going to happen this year, though they say it will be back in 2014.

“We are committed to operating the Lowers Pro at the Prime level to deliver the most value to the surfers competing, our audience, and brands supporting surfing,” said GrindMedia Director of Event Operations and Lowers Pro Event Director Sean Nielsen. “Due to the economic climate and timing of the transition of the former title sponsor, we have not secured a new partner in the title position to operate at the Prime level. The content emerging from the Lowers Pro rivals that of any World Tour event, and we look forward to delivering this experience to surf fans next year.”

For a longer, more polite version of the cancellation follow the jump. [click to continue…]


SIMA Stokes Me Raises Nearly $13,000

by The Editors on September 12, 2012

Hey, just noticed there may have been something we missed at Surf Expo (shocking, right?). It was the Stokes Me Surf Contest at Typhoon Lagoon (not featured in the video above). Apparently, the contest raised $13,000 for the Stokes Me Challenge effort to raise money for 10 different SIMA Humanitarian Funds. And that’s good.

“While the Stokes Me Surf Contest proved to be a huge success, the main event is online at and will run next month, October 1-30,” explained SIMA Humanitarian Fund President and Surfline Vice President, Ross Garrett. “Thanks to Surf Expo and Sanuk, who carved out time during their event for our fundraiser, we had some fun, and started to raise some money for our 10 worthy humanitarian beneficiaries.”

Always nice to see the surf industry doing good things for people and partying at the same time. Follow the jump for the official word. [click to continue…]


5th Annual Malibu Invitational This Weekend

by The Editors on August 25, 2011

Malibu InvitationsalOn Saturday and Sunday, August 27-28, 2011 the Fifth Annual Malibu Invitational returns for a fifth consecutive year to Surfrider Beach and the Malibu Inn.

The Malibu Invitational has established itself as an end of summer institution bringing together great surfers for good causes: “The contest began as a benefit for Lyon Herron,” said contest organizer Skylar Peak, “a local grom who was suffering from a rare disease, and needed both financial and spiritual support.”

This year, in addition to helping out Lyon Herron, money raised will also to to support THERAsurf and Babette Ho, wife of Jeff Ho. For more information, follow the jump. [click to continue…]