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Mike Lawson To Lead Brixton’s US Sales

by The Editors on August 28, 2013

Mike Lawson-1Brixton announced today the appointment of Mike Lawson to the position of Director of U.S. Sales for the Oceanside, California based brand. Lawson, an industry sales vet, was previously national sales manager for the action sports division of Amer Sports, parent company of Salomon, Bonfire, and Nikita, but most know him from his six years at Sole Technology’s Emerica and Altamont.

“We are excited to bring on someone with Mike’s ability to lead our U.S. sales team,” said Brixton co-founder and General Manager Jason Young. “Mike is well respected and comes to us with the knowledge and experience needed to help the continued growth of Brixton.”

Yes, it appears that Lawson’s escape from SoCal is officially over and he’s back in thick of it. Welcome home, Mike! For the official word from Brixton, follow the jump. [click to continue…]

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Nikita + Copson St. = Girl Fashion Gold

by The Editors on July 16, 2013

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Action fashion company Nikita has teamed up with Copson St.’s Maria Falbo on a three new collections for spring/summer 2014 and they’re going to launch it all at the Agenda Show in Long Beach, California.

“We are excited to be bringing a collab to market for summer 2014—the combination of Maria’s love of low-slung, summer living and Nikita’s understated design has resulted in a truly unique collection full of spirit and interesting aesthetics,” said Carla Murphy, brand director for Nikita. “Muted graphical expression combined with everyday ready-to-wear clothing has made this a collection for every girl, whatever their activity.”

For the official word from Nikita follow the jump.

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Mike Lawson New A2 Brands Sales Manager

by The Editors on June 19, 2012

Mike LawsonBonfire, Salomon, and Nakita have a new national sales manager and his name is Mike Lawson, formerly of Emerica and Altamont. He’ll be working out of the Amer Sports Portland Design Center.

During his time at Sole Tech Lawson was instrumental in increasing sales, brand awareness, and developing key brand strategies. . . Brad Steward, VP of A2 brands says, “Mike is a huge add-in to our team. He’s a solid business leader and has a clear understanding of the brands, sport, and culture. I am very pleased to have him on board.”

Congrats Mr. Lawson! For the official word, follow the jump. [click to continue…]

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