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Burton Steps In It All Over Again

by The Editors on October 5, 2017

The dream of the step in is alive at Burton. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On.” Here’s what Jake has to say about it:

“Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On™ has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On™ is the only thing I rode last season, and you won’t see me sitting down to strap in again.”

But will we see Jake sitting in the snow on a cold powder day using a borrowed ski pole to scrape all the snow and ice off the bottom of his boot before he steps on the new binding? That is the question. We haven’t ridden step-ins for a decade so we have no idea how they’re going to work. Hopefully, they’ve improved since the last time this technology was going to revolutionize snowboarding. For the official word from the Burton Corp, please follow the jump.

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Greg Dacyshyn Jumps Ship At Burton

by The Editors on March 17, 2017

Burton Snowboards has reportedly decided to outsource their creative direction to their former creative director Greg Dacyshyn. Confused? Don’t be. It’s what corporations, city governments, and nations have been doing for awhile now. Here’s how Jake Burton explains it:

“Greg has been with me and Burton for over 20 years. In that time, he worked his way up from an entry-level position to Chief Creative Officer. He ultimately assumed responsibility for the look and feel of every product and marketing piece in our line,” Burton says. “He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market. Under this new structure, Greg will continue to have the impact that he has had in the past while giving our VP of Product, Chris Cunningham and our Chief Marketing Officer, Anne-Marie Dacyshyn, the opportunity to execute and assume direct and complete responsibility for our product and marketing.”

Sounds like a perfect gig. Do all the fun stuff, while letting your wife take responsibility. Yessssss. For the official word from Burton, please follow the jump. 

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Kim & White Win 2017 Burton U.S. Open

by The Editors on March 4, 2017

It’s still going. Large crowds still show up at the bottom of the halfpipe and Chloe Kim and Shaun White are still winning the US Open of Snowboarding. In other words, not much has changed at Burton’s long running snowboard activation at Vail, Colorado.

Shaun White came ready with an arsenal of tricks to defend his title against a packed field of contenders. White says, “I wanted to come out of the gate swinging. I knew everyone was going to be going for their hardest runs. I had to step it up.” And step it up he did, White put down his most progressive run ever posting a score of 92.74, winning with a nearly 10-point lead. His run started off with a lofty backside air, into a frontside double cork 1080 stalefish, upping the ante with a Cab double cork 1440 mute, into a frontside 540 stalefish, a backside double McTwist, and ending with a frontside 900 tail. This is the first time in competition that White has landed his Cab double cork 1440 followed by a double McTwist 1260 in what was a history-making halfpipe run at the final event of the 35th annual Burton U.S. Open.

Yeah, dog. For the official word from Burton Snowboards, please follow the jump.

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Burton Supports Women’s March On DC

by The Editors on January 19, 2017

Donna Carpenter, the CEO of Burton Snowboards, has decided to help out employees who are making their way to Washington DC for the Women’s March on Washington on January 21, 2017, according to a story in Cosmopolitan Magazine. Donna is giving employees who want to go two nights lodging and $250 cash towards travel. How’s that for support?

I knew there would be a lot of Burton women who were making the effort to get down to Washington,” Donna said. “They’re that type of people. We’re in Vermont, in Bernie-land. I had a lot of employees who were volunteering for Bernie [Sanders]. But it’s a long way from Burlington to Washington, D.C. For me, it’s all about numbers. What they need are numbers to make a point.

Not only does Burton live in Bernie-land, Bernie is like family to the company (literal family) so it makes sense. It will also be nice for everyone to get out in the streets of DC the day after Friday’s events. For more thoughts from Donna, click the link.

[Link: Cosmopolitan]

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Burton + Dead Boxer = Greatest Snowboard

by The Editors on December 2, 2016

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Someone at Burton loves dead people. We’ve said before that it was because they were much easier to do deals with. But we’re not sure that’s the only reason. Over the past few decades the company has done collaborations with Andy Warhol (who is dead), Bob Marley (who is dead), and now they’re getting in the ring with Muhamad Ali (who is also dead) with the Ali x Burton The Greatest Snowboard.

When pioneers see eye-to-eye, it’s only fitting to step into the ring and celebrate with a knockout. Thus the Ali x Burton collaboration brings two legacies together with a limited release board in honor of the People’s Champion, the Greatest, Muhammad Ali.

Wonder if this boards floats like a butterfly and stings like a bee? Truthfully, we’ll never know. But we do begin to wonder how much longer it will be before they do a Hugh Hefner model. He’ll qualify as a dead artist soon enough, won’t he?

[Link: Burton Snowboards]

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Burton Releases Series Of Advertisements

by The Editors on September 18, 2015

Burton Snowboards will be releasing a series of extremely high production value advertisements this fall featuring their sponsored riders.

Watch Zak Hale dissect features with Ethan Deiss, and Mikkel Bang alongside Mikey Rencz, as well as individual parts starring Ben Ferguson, Danny Davis, and Mark McMorris.

The riders will all be wearing the latest Burton Snowboarding clothing and riding products that Burton hopes you will buy this fall. It is quite compelling, is it not? In fact, the ads will be so good that websites around the world will post them for Burton free of charge (Kind of like what we’re doing right now). Damn, they are crafty.

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Jake Burton’s Health Improving

by The Editors on June 24, 2015

Jack Mitrani, Jake Burton, John Jackson, and Gabi Viteri.

Jake Burton with Jack Mitrani, John Jackson, and Gabi Viteri at the 2013 SIA Show.

After weeks of rumors and speculation surrounding the health of Burton Snowboards founder Jake Burton Carpenter, Burton PR has finally today (June 24, 2015) released an official health update. It’s good news considering what Jake and his family have been through over the past two months.

Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards, was diagnosed with a type of Guillan-Barre Syndrome called Miller Fisher Syndrome. Miller Fisher is an extremely rare disorder that results in the body’s own immune system attacking the nerves. Jake had a very severe case that caused temporary paralysis of his entire body, so he was put on full life support in the ICU for nearly two months at Dartmouth-Hitchcock Medical Center in New Hampshire.

He is now out of the hospital and making progress toward full and complete recovery. For the official word from Burton, please follow the jump.

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Michael Jager And The Business Of Weed

by The Editors on April 17, 2015

JagerMichael Jager (pictured right) the creative design mind behind Burton Snowboards, and the legendary design firm JDK is now turning his considerable marketing muscle toward the business of legal weed in the State of Vermont.

He and five other CEO’s have have created the Vermont Cannabis Collaborative, according to story on Seven Days VT. What is this collaboration intending to do?

A dream team of six seasoned CEOs — almost all of them old enough to join AARP — is trying to figure out how their alternative business philosophy could be applied to commercial cannabis. Vermont lawmakers appear poised to legalize recreational use as soon as next year, in which case there will be plenty of money to be made. The RAND Corporation estimated earlier this year that Vermonters bought between $125 million and $225 million in marijuana on the black market in 2014.

That’s right. They’re hoping to cash in on Vermont’s newest legalized vice. But, you know, do it the “Vermont way.” Which reminds us: pot smokers always have made us laugh.

[Link: Seven Days VT]

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Taka Hayashi’s Portraits Of Nature At AR4T

by The Editors on March 30, 2015

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We’ve all seen his work on Vans shoes, Burton Snowboards, and Flip Skateboards, but Laguna Beach, California’s AR4T Gallery is giving us all a chance to get a much closer look at Taka Hayashi’s incredible work in a solo show titled Portraits of Nature.

Central in Hayashi’s works are landscapes, birds, symbols and cultural signatures that refer to tribes worlds apart: Native American craft, ‘80s skate culture, North African tribal art, and ‘60s psychedelia, to name a few. The mystery is in how Hayashi traps, and then connects, quick flashes and deep feelings of these worlds on canvas. . . Working in charcoal, ink, gouache, watercolor, acrylic, and spray paint, this new series by Hayashi is presented in a range of earthy tones, vibrant hues, and black-and-white, and range in size from 24”x36” to 51”x51”.

Portraits of Nature opens on Saturday, May 2, 2015 at 6 PM and runs through May 24, 2015. The Artists Republic 4 Tomorrow is located a 1175 South Coast Hwy, Laguna Beach, California. For the official word from AR4T, please follow the jump. [click to continue…]

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US Open of Snowboarding 2015 Results

by The Editors on March 9, 2015

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Yuki Kadono put down one of the most epic runs in the history of snowboarding to win the 2015 US Open of Snowboarding Slopestyle contest. Back-to-back 1620 triples. Check!

Last week (March 3 -7, 2015) Burton Snowboards presented this years edition of the longest running snowboard contest in the world: the US Open of Snowboarding at Vail, Colorado. The entire thing was broadcast live online and if you cared about the event at all, then we’re guessing you watched at least some of it, but just in case you didn’t (or if you just love reading comp results) we’ve listed all the officials for easy access and reference after the jump.

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