Burton Steps In It All Over Again

by The Editors on October 5, 2017

The dream of the step in is alive at Burton. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On.” Here’s what Jake has to say about it:

“Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On™ has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On™ is the only thing I rode last season, and you won’t see me sitting down to strap in again.”

But will we see Jake sitting in the snow on a cold powder day using a borrowed ski pole to scrape all the snow and ice off the bottom of his boot before he steps on the new binding? That is the question. We haven’t ridden step-ins for a decade so we have no idea how they’re going to work. Hopefully, they’ve improved since the last time this technology was going to revolutionize snowboarding. For the official word from the Burton Corp, please follow the jump.

Burlington, VT (October 5, 2017) – Burton is proud to announce that snowboarding’s next evolution, the Step On™ boot-to-binding connection system is available starting today for pre-order before it hits stores on November 2. By far the quickest and most intuitive snowboarding boot-to-binding interface ever created, Step On™ offers unprecedented convenience and performance for men and women in an incredibly simple and secure system.

“Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On™ has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On™ is the only thing I rode last season, and you won’t see me sitting down to strap in again.”

The five-year design, development and R&D process was led by the in-house teams at Burton, and here’s how it works. Using similar technology to Burton’s industry-leading strap buckles, Step On™ locks the boot into the binding without the need for straps. Three connection points (two by the toe and one at the heel) deliver unmatched security and board control by locking the boot to the binding. Other stand-out features include dual zone BOA®, the world’s fastest and most adjustable closure system, on the Step On™ boots. And, the Step On™ bindings are universally compatible with all current snowboard mounting systems including 4×4, 3D and The Channel.

The Step On™ men and women’s bindings retail for $249.95. Riders can choose between the men’s Ruler Step On™ boots ($299.95) and men’s Photon Step On™ boots ($399.95), or the women’s Limelight Step On™ boots ($299.95) and women’s Felix Step On™ boots ($369.95).

To pre-order Step On™, head to www.Burton.com/StepOn And check out the full list of Step On™ test centers at select retailers that will offer complimentary demos this upcoming winter.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

{ 2 comments… read them below or add one }

Shelley Rakovalis October 6, 2017 at 4:45 am

Love it!

justarider October 14, 2017 at 8:36 pm

It’s official – snowboarding is for old people.

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