Burton’s Fly New Fryes (For Women)

by The Editors on October 15, 2014

Burtonxfrye2Burton Snowboards has collaborated with sexy boot maker Frye on a new saucy women’s all-mountain snowboarding boot that has all the function plus the fashion.

By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.

So get your tongues ready, bootlickers. These things are hot, hot, hot. . . Hmmm, wonder when these are going to come in XXXL sizes? For the official word from Burton, follow the jump.Burton Launches New Women’s Snowboard Boot in Collaboration with The Frye Company

Burlington, VT (October 15, 2014) Burton Snowboards is excited to debut a new women’s snowboard boot in collaboration with The Frye Company, makers of timeless, handcrafted footwear and leather goods for 150 years. Now available in select stores worldwide, the Burton x Frye® snowboarding boot combines Burton’s most advanced technology with Frye’s enduring style and craftsmanship to create an all-mountain women’s snowboard boot that features uncompromising quality and a standout silhouette.

By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.

On the technical side of things, the Burton x Frye snowboarding boot features the all new Boa® Coiler™ Closure lacing system, an exciting new addition to the Burton 2015 winter boot line. The new quick and dependable lacing system will make it easier than ever for riders to get in and out of their boots, along with simple adjustability in just a click. In addition, the Burton x Frye boot features Burton’s exclusive Women’s-Specific True Fit design, making the boots comfortable from day one on the hill.

To celebrate the collaboration, select styles of the original Frye Harness boot will be sold for a limited time at U.S. Burton Flagship stores alongside the Burton x Frye snowboard boot. Learn more about the new Burton x Frye snowboarding boot at Burton Flagship stores, select Burton retailers or burton.com.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow its line at facebook.com/burtonsnowboards and @burtonsnowboards on Instagram and Twitter.

About The Frye Company
On March 10, 1863, John A. Frye opened the doors of a small shop on Elm Street in Marlboro, Massachusetts. The shoes he made served a simple purpose: to provide honest, durable footwear for the residents of the small New England town.

In time, Frye’s family would grow and The Frye Company would expand, becoming artisan manufacturers. Each generation of Frye craftsmen dedicated themselves to the art of shoemaking, creating new patterns, discovering new materials and even inventing shoe-making machinery. The dedication to crafting footwear as functional as it is durable has been our company’s benchmark ever since.

Frye’s history and heritage is told in every stitch of the shoes we have made for 150 years, across cultural shifts and changes in tastes, for generation upon generation. Now, Frye boots are worked and roughed up on country roads and city streets, and chosen above all others for their enduring style and uncompromising quality.

Despite our reach and success as boot makers, our mission has not changed since our days on Elm Street — to make the best-looking, hardest-working shoes with enduring style. For more information, please visit: www.thefryecompany.com.

{ 2 comments… read them below or add one }

Beat As Shit October 15, 2014 at 3:56 pm

if burton isn’t ripping of shapes, they are ripping off lame-ass boot designs from the people that make shit for your dentist (who rides a harley on the weekends to remind him that his life doesn’t suck that much. it does.).

Mike October 16, 2014 at 12:24 pm

Will they be available in Men’s sizes too? Because I can’t imagine anything more douchey than showing up to the hill looking like an “outlaw” biker. Oh wait… yes I can. I need Burton to make black leather assless chaps to go over my snowboard pants. That will complete the look.

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