Volcom has created a new position for Mandy Fry. She will be the vice present of women’s. Women’s what? We’re guessing with her year of experience in design (most recently 12 years at Billabong) she’ll be running everything at VeeCo that has anything to do with women.
“With Mandy leading the women’s division we are now fully equipped to build on an important part of our business. We see an incredible opportunity to further develop our women’s program on a global level,” said Jason Steris, CEO of Volcom. “Mandy’s creative vision and business insight is just what we need to take Volcom women’s to the next level. We are absolutely thrilled and honored to have her join the Volcom team.”
We’re expecting some great things for girls at Volcom in the coming year. Watch out! For the official word from Volcom, follow the jump.
Skateboarding doesn’t go much deeper, kinder, or funnier than with Jason Lee and Chris Pastras. Just watch this edit and you’ll understand what we’re talking about.
Is it possible to ride a hand hewn slab of pine wood in a derby? Signal Snowboard’s Dave Lee make the impossible possible in this season’s final episode of Every Third Thursday.
[Pinewood side note: if you’re into real pinewood derby racing and happen to be in Portland, Oregon Friday, June 7, 2013 sign up for Nemo Design’s Pinewood Derby races.]
Dakine has a double set of new limited edition bags for summer: The Scout (above) and the Mesa. The collections include a Vault 25L Pack, a Command Duffle 15l, a Capital 23L classic backpack with padded laptop sleeve and the Mission 25L with vertical board carry straps, a padded laptop sleeve and, yes, a fleece-lined pocket for the sunnies.
The packs range in price from $40 to $90 and are being produced in runs of 250. That means the chances of you getting your bag mixed up with someone else’s at the airport is close to zero. For a look at the southwest inspired Mesa collection, follow the jump.
Meredith today announced it acquired the Parenting and Babytalk brands from Bonnier. The two magazines will effectively be absorbed into Meredith’s existing Parents and American Baby brands. . . Following the deal, subscribers of Parenting and Babytalk will begin getting Parents and American Baby instead starting with the September issues.
And while there is still no talk of selling Transworld Media, and President Dave Freygang assures the industry that the recent slew of title offloading “should not be taken as the dismantling of the company,” a spokesman for Bonnier is reported as saying that “the company will continue to review opportunities for further rightsizing as well as acquisitions.” Rightsizing? Yeah, that means selling more stuff doesn’t it?
“It’s a true collaboration with Green Day,” Thiebaud told the Daily News. “I’ve been friends with Billie Joe for more than 15 years. I grew up in Berkeley and Oakland. When you were a punk rocker or a skateboarder, you stuck out, so you got to know everyone in the scene.” . . Mimicking the graphics for Green Day’s latest, multi-album release, “Uno!,” “Dos!,” and “Tré!,” Real is issuing custom skateboards that the company will sell in skate shops and online. Proceeds will go to Children’s Hospital.
For the rest of the great story behind a group of really good guys, click the link.
Kilwag, that smarty pants editor of Skate And Annoy, linked up a great story from Salon.com by Matt Reevy titled: Authenticity and the X Games: Why ESPN just doesn’t get it. In it Reevy gets right down to the heart of the action sports/mainstream media conundrum. We’ve always said that the mainstream doesn’t care, won’t care, and never has cared about action sports. But Reevy makes a much more complete, compelling argument:
Essentially, what ESPN seems to miss,, is that that the statement “I am a skateboarder” is a far different one than “I am a basketball player”. There’s no such thing as the best skateboarder, BMX rider, snowmobiler, skier, or snowboarder. Placing in the X Games is a reflection of a high level of skill, certainly, but it doesn’t make you the best.
Reevy finishes his article off with the statement that Shaun White is neither a snowboarder nor a skateboarder, “he just happens to ride them. Until that changes, no one is going to care about the X Games, regardless of where they’re held.”
While we’d never take anything away from Mr. White’s snowboarding and skateboarding, the larger point is made — X Games? Who really cares? Aside from the people who are getting paid, no one.
Another artistic behind-the-action-sports-star profile is on its way from Disillusion Mag. This time with Eric Koston of all people. The full edit drops on May 25, 2013. Can you wait for it? Guess we’re all going to have to. Silly teasers. . .
Made in America surf trunk manufacturer Katin has teamed up with New York-based fashion boutique Club Monaco for a summer collection that includes trunks, shorts, T-shirts, and hats.
Launching in May, the Club Monaco x Katin collaboration will be carried exclusively in a dozen special Club Monaco men’s shops and on the company’s online store.
We’re down with anything that is made in the USA. Follow the jump for the official word.
Volcom has created a new position for Mandy Fry. She will be the vice present of women’s. Women’s what? We’re guessing with her year of experience in design (most recently 12 years at Billabong) she’ll be running everything at VeeCo that has anything to do with women.
