The magazines’ print business has diminished since Bonnier bought them from Time Inc. in 2007 as part of a $225 million deal for 18 enthusiast magazines. . . Ad pages fell 33.7% at Ski magazine last year, a steeper drop than the 8.2% decline across magazines as a whole, according to the Publishers Information Bureau. . . The deal, terms of which were not disclosed, also includes the rest of the company’s Mountain Group in Boulder, Colo.; . . . and Nastar, a recreational ski and snowboard racing program.
As one action media professional told old us on hearing the news: “Publishers have been using the “buy high sell low” method for the last dozen or so years.” And we’re guessing that trend is going to continue. It is odd, however, that Bonnier didn’t throw Transworld Media in with the purchase, but they probably believe they can milk a few more years of revenue out of the action sports industry before they need to dump it.
[Editors’ Note: We assumed everyone would know, but the previously unwritten irony here is that Times Mirror used to own both magazines and Clurman and Sellstrom used to run them. So yeah, they’re runnin’ their tread mill after you, their runnin’ their tread mill now.]
Seems like Van Styles‘ photos have been turning heads all over the action industry. Now, he sits down for a short Brainstorm with Kayo TV. And yeah, it’s good to see where he’s coming from, because everyone seems to like where he’s going.
DC Shoes won’t omit anything when it comes to Chris Cole according to an announcement released by the company today. Cole will now be plastered in DC logos for shoes and apparel. Cole says it’s something he’s always hoped for.
“To have a head to toe sponsor with a signature line of shoes and also now apparel is really what every skater hopes for. I’ve always been very specific about what I skate in, so the fact that DC makes great products is why I am here. I work closely with the DC designers and they have a gift for creating the best shoes and apparel for my style of skating. Thanks to DC for making this happen and for all the support,” said Chris Cole.
Today (April 30, 2013), on iTunes Ben Harper and the Innocent Criminals released a special version of Jah Work to help support the family of Australian Almost Skateboards pro Lewis Marnell who died in January 2013 from diabetes complications. Here’s what Almost’s Luis Cruz says:
Lewis had left his guitar with me so he had something to play when he was in the US. I had forgotten he left it. One day, Ben Harper was visiting me and noticed the guitar. When Ben and I started talking about it, we thought it would be cool for him to make a song using Lewis’ guitar. With debt looming over Lewis’s funeral, Ben decided to get his original band back together and make a song for Lewis. All proceeds of the song will go to helping the Marnell family with all funeral costs.
We’ve watched this Patrick Pearse edit for Desillusion Magazine three times now and we swear, our monitor is beginning to get that worn, smokey, intimate, Marlboro haze that Steve Olson creates so well.
Beginning May 3, 2013 San Diego surf shop Aloha Sunday Supply Company in collaboration with Starbucks Doubleshot (the energy drink for coffee drinkers?) is presenting Art Of The Craft, a one-week pop-up surfboard gallery featuring the work of San Diego Shaper Josh Oldenburg.
After receiving his first surfboard in junior high, a 7’2 round nose egg with a thruster fin set up, Josh Oldenburg knew that surfing was in his future. His first industry job was gluing blanks for Mac King Foam at Pacific Glassing where he learned that true craftsmanship is the ability to create multiple, flawless boards at one time. This belief inspired Josh to start his own business shaping surfboards, and in 2008, he opened Josh Oldenburg Surfboards, and independent surfboard shaping company in San Diego, California.
Josh along with Santa Cruz, California based wood surfboard shaper Martijn Stiphout will also be featured in a three part video series titled Art of The Craft premiering May 3. Hey, if Seattle’s retail coffee monster wants to help expose a couple quality surfboard shapers, who are we to argue.
The opening reception at Aloha Sunday begins at 6:30 PM on Friday, May 3, 2013. Aloha Sunday is located at 3118 University Ave. in San Deigo California.
This little parody edit by Kyle MacLennan and Nathaniel Curren had us smiling. For a reminder of just how over-the-top Nike’s original Create Your Legacy spot was follow the jump. [click to continue…]
Portland, Oregon’s Timothy Copeman is a hardware repurposer, recycler and upcycler who give new life to old hammers with interesting materials and then sells them in his Etsy story Copeman’s Corner. Some of his coolest hammers feature handles made from old skateboard decks. Here’s what Copeman says about this one:
This handmade handle was created from White Oak and an up-cycled Anti Hero TNT Skateboard Deck then securely fitted to a vintage reclaimed claw hammer head. Go big or go home! . . . Entire hammer weighs approximately 1 lbs 9 oz and measures 13.5 inches long. . . This hammer was designed to be put in your tool box and used! All my hammers are guaranteed not to break with normal use for the first six months! See my shop policies for details.
How much would you have to drop for one of Timmy’s skateboard hammers? $40 to $45 a piece. Click the link for more details.
Now, thanks to a collaboration between Real Skateboards and Know Projects, Inc. (the minds behind Know Skateboarding) everyone can ad a little flavor to their social media photo posting with a new iPhone app called InstaReal. Just watch the edit, download the app, and start you can remind the world that people need to #mellowthefukout
Active Interest Media, run by former Times Mirror CFO Efrem Zimbalist III, Time4 Media SVP Andy Clurman and former DC Shoes and Transworld Media CEO Brian Sellstrom, announced today that they have purchased Ski Magazine, Skiing Magazine, and Warren Miller Entertainment from Transworld parent company Bonnier Corp. for an undisclosed amount according to a story in AdAge.com.![Unknown[1]](http://www.boardistan.com/wp-content/uploads/2013/04/Unknown1.png)
