[Link: People]
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September 2010
Who better to guide a Wall Street Journal tour of the NYC Burton Store than long-time snowboard entrepreneur Rohan Marley. You can probably guess the rest.
[Link: Wall Street Journal]
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Last summer Stoked Mentoring got some funding from Nike 6.0 and brought 12 students from inner-city Los Angeles to Huntington Beach each week of the summer. While there they learned to surf and collaborated on a magazine called STOKED.
The 16 page mag reflects their personal stories and how Stoked has helped transform their lives. Besides an introduction to journalism and photography, the students surfed with Nike 6.0 athletes, scored VIP treatment at the US Open and broadcasted the story of Stoked to the world via the event webcast.
Isn’t it nice how Nike 6.0 gets us to post their stuff by doing something cool for Stoked Mentoring? We fall for it every time. Then again, if they were really preparing the kids for the future wouldn’t they have worked together to build a website rather than a magazine?
Follow the jump for the rest of the story and photos from the summer. [click to continue…]
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The Annual Bear Mountain Hot Dawgs & Hand Rails event on Saturday September 18, 2010 was a reminder that Tahoe Dangerzone star Nick Visconti isn’t just another sports model with a pretty face, pleasing physique, and melodious singing voice. No, he’s a real-deal rail slayer.
“I felt like I rode hard and landed progressive and creative tricks on each feature,” says Nick Visconti. “The level of riding was amazing. Literally on another level. Any one of the competitors could have taken first because everyone was destroying it.”
Follow the jump for evidence of Arbor Snowboard’s love for their sponsosed rider.
[click to continue…]
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Burton’s hardcore unit Special Blend/Foursquare‘s joint seasonal advertising/promotional video Fuck It is now available in the iTunes store for $8.99 (and on DVD for those stuck in the 2000s), though we have to say, this long teaser was quite enough for us.
[Link: Special Blend]
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We don’t follow and/or watch NBC/MTV’s Dew Tour, but like most of America we follow Shaun White. In Salt Lake City last weekend he whooped all the other vert dogs to win one on the Dew Tour and even landed the armadillo on his last air. The results looked like this:
1. Shaun White 94.75
2. Pierre-Luc Gagnon 90.50
3. Bucky Lasek 88.25
4 . Andy Macdonald 83.50
5 . Bob Burnquist 63.00
Not bad for a snowboarder.
[Link: Alli Sports]
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SUPRA hooks up the legendary Matt Mumford. As they say:
“Matt has been pushing the limits of professional skateboarding since he originally came from Australia over a decade ago.”
True.
[Link: Supra Footwear Company]
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Jeff Harbaugh checks in on the progress Quiksilver has made lately. He says things at the action fashion giant are looking up.
Quik is the poster child of a company that’s done what it needed to do following the twin blows of the Rossignol acquisition and the recession. As somebody who’s done a bit of turnaround work, I can tell you it’s no fun, for either management or employees, to be dealing with negative stuff month after month. Quik maybe has a little more work it wants to do on its balance sheet, but it’s largely out from under the reverberations of that deal though, like all of us, not of the recession.
And all they had to do was trade off a chunk of the company. Click the link for the rest of the analysis.
[Link: Harbaugh’s Market Watch]
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We knew when Fuel TV’s Australian mates started including mixed martial arts in their “action sports” content mix in December of 2008, that it was only a matter of time before the American Fuel TV began rationalizing why it was the perfect fit for their audience. And when Ken Block’s Gymkanna 3, Part 2 became the most watched video on Youtube.com last week (with 6.5 million views), it’s almost a no-brainer if young male eyeballs is all Fuel is after.
That’s why we were not surprised to learn that beginning today (September 20, 2010) Fuel.TV will be adding MMA and rally racing to their growing mix of board and motor sports, according to a CJ Olivares interview on Transworld Business. Olivares explains:
We took all of the six core sports and asked ‘what are the things that they share? Who are the participants? What attracts the aspirants to them?’ And we came up of a list of like 10-12 concepts, if you will, that we believe define the audience. . . Things like freedom and defiance, individuality, independence, courage, confidence, innovation, aggression, exploration, and humor. And one that we really keyed in on was risk. Risk became a really central concept in conjunction with the others, because we started to look at the total landscape of sports that are out there. . . . The two that really jump out immediately are MMA and rally car. . . . There’s an opportunity there for us to look at those two sports—and other things—it’s a constant exploration for us to identify: what are those other things? We’re about this new generation of sports where risk is the only rule.
In other words, the business realities of cable television require Fuel.TV to air shows that people want to watch and as we’ve said repeatedly, the mainstream doesn’t really care about action sports. But two sweaty, muscled, nearly-nude men locked in a cage grunting, punching, and hugging each other into kama sutra like poses or dudes driving ridiculously over-powered small cars recklessly; who doesn’t want to watch that?
[Link: Transworld Business]
Follow the jump for the official press release. . .
[click to continue…]
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In a new solo exhibition of Australian artist Shaun Gladwell’s work a Georgia Scherman Projects the cornerstone piece of the show is a video of Kevin Harris spinning 360’s titled: Portrait of a man: alive and spinning
On entering the darkened gallery, the viewer encounters two new video works. The title work for the exhibition documents Kevin Harris, a Canadian freestyle professional skateboarder, performing 360-degree spins. (This video is complemented by Composite Portrait as Boards, a display of skateboard decks leaning against the gallery wall. . .
Looks great, but when it comes to 360s and art we’re still partial to Stacy Peralta.
[Link: Canada Art]
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