Backcountry.com’sPresident John Bresee discusses user generated content and how his company has been able to leverage all those free worker bees into increased sales, in an interview with BusinessWeek.
Our belief is that user content should exist to directly support the products we sell. So we don’t have a video area where people can upload videos of people snowboarding. We don’t have any authority in the world of snowboard videos, but we do have some authority in that we’re good at selecting products for snowboarding. So that’s where the content goes—right on the product description pages.
Not exactly a new idea, but it appears to be working for them.
Sean Cliver had us with the “free vodka,” but here is the rest of the book signing info via Mr. Cliver:
So I finally got around to setting up a book release party for my latest effort, The Disposable Skateboard Bible. Please check out the attached flier for details, but the shorthand gist of it is that the party/signing will take place on the night of Thurs., Sept. 10th, from 7-10pm at the HUF LA store (410 N. Fairfax, LA, CA 90036). Free vodka!
The Oregon Shakespeare Festival in Ashland, Oregon has had a series of skateable scenery over the years. In 2003 the set for Lorca In A Green Dress featured a perfect miniramp with one side that went up to 14 feet of vert. That thing kept us distracted for most of the play.
Backstage spy shot of the Oregon Shakespeare Festival production of All’s Well That Ends Well, as shot by Abraham Hyatt, shortly before he got the boot.
Anyone into Shakespeare and skateboarding will find much to keep them busy in Ashland, Oregon pretty much any time of the year.
Two surfers at San Deigo, California’s Black’s Beach discovered the body of a man in the surf at about 7:45 AM yesterday (August 31, 2009) , according to a story in the San Diego Union-Tribune
The body of a man was pulled out of the surf at Black’s Beach yesterday morning.. . . The man appeared to have been in his 30s and was wearing board shorts and a white T-shirt, Buchanan said. No further details have been released.
Not exactly the best way to kick off a Monday morning surf session.
Backcountry.com’s President John Bresee discusses user generated content and how his company has been able to leverage all those free worker bees into increased sales, in an interview with BusinessWeek.
