Ken Achenbach has always known how to turn ideas into dollars. Here’s another one as seen on Cldfx.com:
The backpack features a vertical snowboard carry, an internal padded laptop sleeve, a fleecelined goggle pocket and lots more. You better be fast if you want your own COC Mission Pack, the online shop isn’t online yet, but you can save a Pack by writing an email to COC. They’ve also got a colabo on the Crossfire Glove, we keep you updated.
Wonder if a free pack is included with the price of camp?
Yep, it’s that time of year when people with too much money party their way across this great nation of ours and hang out with their skeezy celebrity friends in the Gumball Rally 3000. And that’s really all there is to say about that.
ESPN has decided that what they need to sell X Games sponsorship is someone from their NBA sales team, according to a story in the Sports Business Journal.
ESPN has reorganized its X Games sales staff, putting ESPN’s NBA sales executive Michele Krumper in charge of X Games sponsorships and bringing X Games general manager Chris Stiepock to more sales meetings. . . . The move is part of an effort to bolster X Games sponsorship sales in an economic period when finding corporate partners willing to align with sports properties has become more challenging.
Today’s Skull Candy press release reminded us of a couple things: if your brand has to create a sub brand that will “only be distributed in core stores,” then you’ve already blown your brand out just a little too wide, and two, Skull Candy thinks they have a “core” consumer.
“dB is a unique way to reach our primary audience,” says Skullcandy’s Dan Levine. “By making a small, core line of products that focus on this group’s passion for both action sports and music, we feel Decibel is exactly what the core Skullcandy consumer is looking for.”
Right, because we all want Skull Candy headphones that no one else can get. How could we pass up something like this:
The return you’ll get—in terms of cred—on your investment in an Audiophile Collection headphone supersedes the modest price of admission into the elite circle of connoisseurs. A suave black and green color palette says you’re cool and sophisticated but know how to party when the clock strikes 5.
Reno’s monsterous shopping zone The Legends at Sparks Marina is set to open on June 18, 2009 and aside from a Best Buy, Target, and Banana Republic, the mall will also include a Volcom outlet store.
Oddly, neither this new one in Reno, nor the outlet in Preferred Outlets of Tulare, California are listed on Volcom site. Strange, isn’t it?
“The business synergies from joining West 49 Inc.’s substantial store footprint with Adrenalina’s high-growth lifestyle retailing concept are compelling – especially in this challenging economic environment,” said Ilia Lekach, chairman and CEO of Miami-based Adrenalina in a release.
We can say that $35 million Canadian seems a little more realistic for the four-store chain than the $293 million they wanted to pay for Pac Sun Then again, who doesn’t Lekach believe Adrenalina has “synergies” with.
Mainland Mexico surf tourism has its work cut out for it this year. As if swine flu isn’t enough of a deterant, LA Times action blogger Pete Thomas reminds everyone that last May two surfers were killed by sharks and another had his hand ripped up while surfing in Zihuatanejo. .
The attacks, which occurred within a three-week period, generated “Jaws”-like mania and led to the erection of lifeguard towers and establishment of a shark patrol along a stretch of coastline that seasonally lures hundreds of surfers from Southern California and elsewhere. . . .Now it’s May once more and some might be wondering whether the phenomenon will be repeated.
We know one thing for sure: we won’t be going down to check that out any time soon. . . cough, couch. . .
Sometimes we just don’t get it. Gravis, the shoe company the Burton Corporation has been sinking money into for more than a decade, has released a shoe for the most beautiful boy in skateboarding and once again they’ve created something that no one will buy.
How do they do it? You’d think even by simply designing with a magic 8 ball you’d come up with a hit shoe every once in a while. . .but hey, at least they are trying right?
