by The Editors on April 10, 2009
etnies teamed up with the Los Angeles Mission today to hook up 2,000 men, women, and children on LA’s ski row with a hot meal and a brand spankin’ new pair of etnies kicks.
“In these tough economic times, there is more reason than ever to help those in need and give back to the causes that touch your heart – for me this is the Los Angeles Mission,” said etnies owner Pierre Andre Senizergues (pictured right). “For over 10 years my team and I have donated thousands of shoes to the homeless on Skid Row and this year will be no different. Not only because the need will be greater, but because it is this small contribution that can make a difference in someone’s life.”
And this isn’t something etnies is doing simply because the action footwear market sucks right now. They do this every year. Over the past ten years, etnies has given away more than 25,000 pairs of shoes to homeless people living in Los Angeles. And that is called giving back.
by The Editors on April 9, 2009
The Surfing Heritage Foundation and Nike 6.0 are presenting a three part event on the fourth Friday of April, May, and June where the photo editors of the big three surf magazines (Surf, Surfing, and Surfer) will present a slide show and discuss the ins-and-outs of dealing with surf photographers and explain how they choose photos in a way that keeps all their advertisers happy all the time.
The line-up looks something like this:
Fri., April 22: Aaron Checkwood/ Transworld Surf
Fri., May 22: Pete Taras/ Surfing Magazine
Fri., June 26: Grant Ellis/ Surfer Magazine
Tickets cost $15 and there is limited seating so sign up soon. Just talking about it kind of makes us miss light tables, and seeing those guys hunched over in a dark room illuminated from below. . . we’ll leave it at that.
[Link: Surfing Heritage Foundation via Global Surf News]
by The Editors on April 9, 2009
Electric Pig “the UK’s fastest growing tech news site” has alerted us to the fact that Skullcandy’s Snoop Dogg Skullcrusher headphones come in “gang colours.” Where you from, g?
What’s got us worried though is the blue bandana design: that’s the colour of infamous LA street gang the Crips, who Snoop Dogg was a proud member of in younger years. So much so that he even rapped about it on one song: “I keep a blue flag hanging out my backside/ But only on the left side, yeah that’s the Crip side.” For real. Watch yourself if you wear these Snoop Dogg headphones on the east side, or just buy the black version.
Yeah, you better watch yo’ self at least until the Bloods version comes out, homie.
[Link: Electric Pig]
by The Editors on April 9, 2009
Kellan Lutz the lead vampire from the crazy popular Twilight film had a little confession to make in the LATimes. Apparently, he likes to snowboard.
Kellan told the Dish Rag that he was going snowboarding this weekend. . . “I love snowboarding, but I can’t tell that to the studio because I’m not supposed to be snowboarding just before shooting.”
This little blurb is for the thousands of bookish, teen girls who frequent our site. You’re welcome.
[Link: LA Times]
by The Editors on April 9, 2009
Yesterday, while strolling the isles of our local Walmart in search of storage bins and Giant Cheetos we noticed some attractive women’s monokinis. They were from some brand called Op and selling for $20.
It got us thinking: what is the difference between a $20 Op bikini and an $78 Roxy suit? Aside from mean girl scorn all we could come up with was marketing. For people who don’t mind wearing a Walmart bikini (and there are millions of them) there is no reason to spend four times as much.
So last night when TransWorld Business and Shop-Eat-Surf were tweeting away about how the La Jolla Group was doing a special Rusty line for J.C. Penney we had to chuckle. Of course they are. And so is Ryan Sheckler and Zoo York. Because if you’re just in the game to get paid there is really is no reason to protect your distribution. If Op is any indicator this could be the biggest sales year ever for all three companies. And what is wrong with that? You know, aside from everything. . .
For the latest on the J.C. Penney action fashion coup follow the jump.
[click to continue…]
by The Editors on April 8, 2009
After all Tony Hawk’s recent twittering about going to Ireland and flying with his baby on the plane, and dropping free decks out all over the world, we never figured out what Tony and family were actually doing in Ireland. Not, that is until we were perusing Celebrity Baby Blog. Only then did we learn that Mr. Hawk was in Ireland to accept a prestigious award.
Professional skateboarder Tony Hawk poses with wife Lhotse Merriam Hawk and daughter Kadence Clover, 9 months, on Friday in Ireland. . . In the country to accept the James Joyce Award from the Literary and Historical Society of the University College Dublin, Tony skated with students at the school after receiving the honor.
The award is given to “those who have achieved outstanding success in their given field.” Tony joins Monty Python’s Micahel Palin, Writer Salman Rusdie, UN Weapons Inspector Hans Blix, The Who’s Roger Daltrey, politician Jesse Jackson and Tony’s business partner Will Ferrell (among others) on the list of winners. We don’t believe it possible to come up with a more eclectic bunch. But congratulations, Tony.
[Link: Celebrity Baby Blog]
by The Editors on April 8, 2009
As if the Maloof family isn’t doing enough for skateboarding with their annual $450,000 prize purse Maloof Money Cup at the Orange County Fairgrounds, they’ve also a foundation called The Maloof Skateboarding Assistance Foundation which appears to be run by a “foundation management” company based in Las Vegas, Nevada called Coaching Charities.
According CoachingCharities.com The Maloof Skateboarding Assistance Foundation is a “501(C)(3) non-profit organization dedicated to providing support to professional skaters who suffer catastrophic injuries arising from skateboarding events.” In a USA Today story Joe Maloof explained the background for the charity.
“There’s tremendous risk in these contests,” he says. “They’re performing tricks that only the world’s top athletes have the ability to complete. We had a duty to take the lead in taking care of our own. . . “These aren’t just kids. There are a few 15- or 16-year-olds, but most are ages 19 to 35, the same age range as NBA players.”
Do people really care about skateboarders? At the Maloof Family of companies they do. And if they can get some tax relief at the same time, even better.
[Link: USA Today]
by The Editors on April 8, 2009
Our bromance with Vans looks to see no soon end as the footwear giant just relaunched their Vans Customs site. This means anyone can start with fresh white pair of Eras, Slip-ons, or Old Skools and then jack them up until their eyes bleed.
After 20 minutes of making all kinds of customs we finally settled on the new Vans x Boardistan Old Skool. We dare you to find a shoe more delicious that this. Seriously. . . impossible.
[Link: Vans Customs]
by The Editors on April 8, 2009
What does the RS stand for? Real Sucky. Okay, couldn’t pass that one up. Sorry. All serious now. Ryan Sheckler, Inc. has teamed up with Wicked Fashions, Inc. to deliver a line of “graphic t-shirts, hoodies, thermals, woven tops and skate-fit denim for both Young Men and Boys, all of which mirror Sheckler’s signature style.”
“Skateboarding is my life and skating in something comfortable and stylish is a must. Ultimately, my goal is to take the clothes that my friends and I enjoy wearing and make them available to a larger audience at an affordable price,” says Sheckler. Retail prices for the line will range from $15 – $55 for Young Men and $12 – $48 for Boys.
RS By Sheckler (which joins Southpole in the Wicked fashion stable) drops just in time for the fall back-to-school buying season and will be available at major, leading retailers in July. Because major, leading retailers is where the mass market shops and the mass market is where the mass money is. Word. [click to continue…]
by The Editors on April 8, 2009
In the hunt to find a reason to pay for Surline’s “premium subscription” the wave forecasting site is rolling out a new “HD surf-cam experience” for those who just aren’t getting enough wave detail on the free cams.
Surfline’s founder Sean Collins says, “In March 2009, Surfline introduced the very first live HD Surf Cam from Surfline headquarters in Huntington Beach. Using a 16:9 format and high-resolution detail, the video streaming quality is excellent, and viewing the online camera is as if you are actually on location and watching the waves from our office.”
Sure, eventually all surf cams (and cameras in general) will be high definition, but are we really going to pay to see Newps in HD? Nope. But if we were already paying it would be a nice upgrade.
[Link: Surfline]
etnies teamed up with the Los Angeles Mission today to hook up 2,000 men, women, and children on LA’s ski row with a hot meal and a brand spankin’ new pair of etnies kicks.
