. . . and it is magnetized. Will the miracles of modern science on skateboarding progression never cease?
[Link: Magnetskate via Eastern Boarder]
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April 2009
A 26-year-old Whistler snowboarder is still missing after not returning from a planned overnight stay in the Whistler backcountry, according to a story on CTVBC.com.
The man, a 26-year-old resident at the resort, hiked out-of-bounds on Saturday with the intention of staying out overnight and returning Sunday. . . When he didn’t return, the man’s roommate notified Whistler RCMP and local search-and-rescue, and the search began on Monday. . . Search teams have been hampered by confusion over where the man intended to go, said RCMP spokesman Sgt. Steve Wright.
We’re just hoping that upon returning to Whistler he fell in with the Grenade crew has been on a non-stop party ever since.
[Update 4-22-09: The snowboarder was found alive and well near Cheakamus Lake this week after an intensive search involving Whistler Search and Rescue, Whistler RCMP and Blackcomb Helicopters. Link: Whistler Question]
[Link: CTVBC.com]
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Vans announced today that Billabong has signed on as the sponsor of the Pipeline Masters for three more years. As we all know the “$340,000 Billabong Pipeline Masters is the third and final jewel of the men’s Vans Triple Crown of Surfing and the longest running professional surfing event in the world”
At a time when even the stalwart surf industry is feeling the effects of global economic rumblings, this new three-year commitment from Billabong is encouraging news. “It goes without saying this iconic event is still the benchmark for professional surfing and we are proud to be associated with the Pipeline masters and all its history,” says Billabong’s VP of Marketing Graham Stapelberg.
If there was one event anyone in the world would want to sponsor, it would probably be this one. Even if the ASP title keeps getting wrapped up in Europe.
[click to continue…]
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Airwalk is sticking with print advertising according to a story in Brandweek. The company is launching their new “We Are Airwalk” campaign in the printed pages of several magazines that are still in business.
The campaign will break in print in the June issue of Vapors, a skateboarding/lifestyle magazine. The print component will comprise 26 pages across vertical titles like Skateboarder and Snowboarder, as well as other lifestyle and music titles, including Spin and Filter. As for social media, the brand will have a presence on MySpace and Twitter. . . “The campaign is really focusing on athletes and who they are,” said Bruce Pettet, CEO of Airwalk, Denver, Colo. “It’s more than winning an X Games medal, it’s more the everyday life of what athletes do.”
Aside from the fact that they’re launching in print, it is nice to see that they’re sticking with the action photo and a logo creative. That way Andy Macdonald will actually have photos in a skateboard magazine.
[Link: Brandweek]
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Home products company CHF Industries has just announced that they have signed a licensing agreement with Quiksilver to create “home lines” for Quiksilver and Roxy.
“Partnering with CHF Industries allows us to further our vision of creating a complete lifestyle company,” said Steve Tully, president, wholesale, Quiksilver Americas. . . CHF plans to translate the surfing and boardriding culture of Roxy and Quiksilver into home by using the brands’ mountain and wave logos on products with innovative constructions and colors, said Joan Karron, executive vp, CHF.
Sometimes the easiest revenue is licensing revenue. We’re hoping for a Quiksilver curtains or some Roxy girl sheets (so we can slip into bed with all of them at once).
[Link: Home Textiles Today]
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Andy Jenkins and Girl have developed a second round of Product (Red). This time it is two limited edition Girl Mike Carroll decks.
With every board sold, Girl givs a majority of its profits to the Global Fund.
[Link: Join Red via Club Mumble]
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Florida Today kicks down everything anyone has ever wanted to know about Ron Jon Surf Shop in the this exhaustive profile on the Florida surf retail legend.
[Link: Florida Today]
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A group of 13 people lay down at the capitol building in Denver, Colorado today to remember the 10th Anniversary of the Columbine shootings, including a father who wore the Vans shoes his son was wearing the day he died.
Among them was Mallory Sanders, granddaughter of slain teacher Dave Sanders, and Steve Wewer, godfather of slain student Daniel Mauser. . . Daniel’s father, Tom Mauser, wore the Vans shoes his son was wearing the day he was killed.
“They did not kill their spirits. They did not kill ours, either,” he told the crowd.
[Link: Associated Press]
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North Carolina State University in Raleigh has a seriously detailed set of rules around the campus, but thankfully, two skateboarding tricks were recently decriminalized, according to a story in The News & Observer.
Without comment, the Board of Trustees approved changes to the university’s transportation policy last week that decriminalized two of the most modest skateboard tricks: the ollie (wherein the back foot pushes the tail of the board down and the front foot lifts the board into the air) and the manual (riding on just two wheels, similar to a “wheelie” on a bike).
Sadly, “grinding” is still a crime at the school, but it’s nice to know that simply rolling around is legal.
[Link: The News & Observer]
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It’s a green, oily day around these parts, but it’s nothing compared to the Amazonian verdure that is Sole Techololgy’s Pierre André Senizergues. He’s so green that he regularly sleeps on a bed of solar cells and has a garden in an industrial park. He’s so green he has a recycled clothing company. He’s so green the LA Times just did another story on how green he is. And that’s pretty damn green.
“What I’m trying to do with this is reach the influencers. I realized that when my furniture was [at Colette], Karl Lagerfeld bought some of it; whether it’s skateboarding, movies, furniture, architecture or fashion, if you can move that 10% that are the influencers, you can move everybody else.”
We think it’s working.
[Link: LA Times via The Skateboard Mag]
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